CORUS ENTERTAINMENT RENEWS MULTI-YEAR PARTNERSHIP WITH RBC AND HGTV CANADA’S BRYAN AND SARAH BAEUMLER
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For Immediate Release
TORONTO, March 22, 2021 – Corus Entertainment announces the renewal of a multi-year partnership with Royal Bank of Canada (RBC) and HGTV Canada’s Bryan and Sarah Baeumler. Following a successful three-year deal launched in 2018, the relationship has been renewed for an additional three years. The full-service talent partnership, coordinated and facilitated by Corus Tempo, offers RBC promotional support that leverages the Baeumler’s involvement. The partnership aims to help RBC customers, including the Baeumler’s, adapt in a continuously changing landscape with RBC’s suite of services.
“We are thrilled to renew this incredible collaboration with RBC and the Baeumler’s for another three years,” said Barb McKergow, Senior Vice President, National Sales, Corus Entertainment. “This partnership captures the full scope of what Corus Tempo offers clients. We understand Corus’ roster of premier talent and series’ best, and when combined with our in-house creative and production services, we deliver unique support that fits seamlessly with our clients’ goals.”
“We’re so pleased to extend our partnership with the Baeumler’s and Corus Entertainment,” said Alan Depencier, Chief Marketing Officer, RBC. “As long-standing RBC clients and business owners, Sarah and Bryan know what matters most to clients: value, support, expert advice and differentiated experiences. We share this common approach, and look forward to further integrating our stories together.”
Each year, the extended Canadian partnership will feature new and innovative elements that promote RBC’s services across all platforms, including television, digital, social, and events. Bryan and Sarah continue to skillfully bring to life RBC’s different financial tools through custom creative and in-show integration, as well as reach people directly through virtual events. Acting as both a creative and production house, in addition to offering talent and event support, Corus Tempo contributes a holistic range of services from strategy to execution to maximize RBC’s relationship with HGTV Canada and the Baeumler’s.
“Our partnership with RBC has allowed us to reach Canadians in a meaningful way,” said Bryan Baeumler. “We are proud to continue our work with RBC and Corus on this multi-year campaign.”
The continued partnership includes support for Season 3 of HGTV Canada’s #1 series*, Island of Bryan, premiering April 18 at 10 p.m. ET/PT. RBC is represented in the season with an array of integrations featuring their suite of digital tools, including MyAdvisor and NOMI, as well as custom creative and commercial support featuring the duo across multiple lines of business.
Season 3 of Island of Bryan captures the first year of the Baeumler’s boutique hotel in the Bahamas amidst the global pandemic. The new season unfolds in two parts, with the first five episodes airing this spring, and the latter half airing in summer 2021. Viewers can stream all previous episodes of Island of Bryan and watch the new season live on STACKTV. Island of Bryan is produced by Si Entertainment in association with Corus Studios for HGTV Canada.
*Numeris PPM Data, Premiere Window (Feb 17 – April 12/20), 2020: (Jan 1 – Dec 31/20), 10+ Years (Aug 30/10 – Feb 22/14), 3+ airings, A2554/F2554/Ind. 2+, AMA(000), Total Canada , CDN SPEC COM ENG excluding sports
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SOCIAL MEDIA LINKS:
Twitter: @CorusPR, @HGTV Canada
HGTV Canada is a Corus Entertainment Network.
HGTV Canada can be streamed on the new Global TV App, available now on iOS, Android, Chromecast and at watch.globaltv.com, and via STACKTV, available on Amazon Prime Video Channels. The network is also available through all major TV distributors, including: Shaw, Shaw Direct, Rogers, Bell, Videotron, Telus, Cogeco, Eastlink and SaskTel.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, technology and media services. Corus is an internationally-renowned content creator and distributor through Nelvana, a world class animation studio expert in all formats and Corus Studios, a globally recognized producer of hit scripted and unscripted content. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, leading 2D animation software supplier Toon Boom and children’s book publishing house, Kids Can Press. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105, and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast. For more information visit www.corusent.com.
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
For more information please contact:
Julie MacFarlane, Senior Publicist
Catrina Jaricot, Senior Publicity Manager