THE MORNING SHOW AND PRESIDENT’S CHOICE BREW UP EXCLUSIVE BEVERAGE PARTNERSHIP BEGINNING THIS FALL

For Immediate Release

TORONTO, September 11, 2025 – The Morning Show, Canada’s #1 News and Lifestyle Morning Program, is thrilled to welcome President’s Choice® (PC®) as its exclusive beverage sponsor from September to December 2025.

The Morning Show’s strategic partnership with OpenMind Media unites Canada’s beloved morning program with President’s Choice, the nation’s most trusted grocery, lifestyle, and service brand. This powerful collaboration proudly elevates PC® Coffees and beverages, delivering an immersive, multi-platform brand experience to maximize connection and reach.

Viewers can look forward to regular features, custom segments, and the all-new Beverage Cam – a weekly highlight filmed in the show’s iconic Green Room, recently renovated with PC® and The Morning Show branding. The fun segment will spotlight the day’s upcoming guests in an exciting and dynamic way.

“Corus Entertainment and The Morning Show are thrilled to partner with President’s Choice® as our official beverage sponsor,” said Jordan Schwartz, Head of Morning Programming at Corus. “As the #1 choice for morning television in Canada, we know our viewers share our appreciation for the taste, quality, and innovation that Canadians have come to love from PC.”

“We are excited to partner with The Morning Show, a program that, much like a great cup of PC® coffee, brightens and enriches the start of many Canadians’ day,” said Lindsay Cook, Vice President Control Brand, Loyalty & Joe Fresh Marketing, Loblaw Companies Limited. “At President’s Choice, we’re always looking for meaningful and authentic ways to connect with Canadians and our partnership with The Morning Show truly embodies that. This collaboration provides an incredible platform to highlight why PC® coffee offers gourmet coffee, at the exceptional value our customers expect, while being roasted in Canada.”

“To make a meaningful connection with the audience, we focused on creating emotionally engaging content and running it across linear, digital and social platforms” said Athena Best, Associate Director at WPP Media. “Instead of a single launch, we wanted to have sustained storytelling to spark conversations and ensure what we produced resonated authentically with Canadians.”

Keep an eye out for hosts Carolyn MacKenzie, Jeff McArthur and Morgan Hoffman as they sip in style weekday mornings on Global TV from 9-10 a.m. ET/PT and 10-11 a.m. AT.

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SOCIAL MEDIA LINKS:

Instagram: @MorningShowCa, @preschoice

Facebook: @MorningShowCa, @presidentschoice

About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 30 specialty television services, 36 radio stations, 15 conventional television stations, digital and streaming platforms, and social digital agency and media services. Corus’ roster of premium brands includes Global Television, W Network, Flavour Network, Home Network, The HISTORY® Channel, Showcase, Slice, Adult Swim, National Geographic and Global News, along with streaming platforms STACKTV, TELETOON+, the Global TV App and Curiouscast. Corus is also an internationally-renowned content creator, producer and distributor as well as the domestic advertising representative and an original content partner for Pluto TV, a Paramount Company. For more information visit www.corusent.com.

About Loblaw Companies Limited
Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and in close to 500 grocery stores; PC Financial® services; Joe Fresh® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand®, Farmer’s Market™, no name® and President’s Choice®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw’s issuer profile at www.sedarplus.ca

About WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit www.wppmedia.com.

For media inquiries, please contact:

Annie Arnone
Communications Specialist, Corus Radio
416.219.9273
anna.arnone@corusent.com

Loblaw Public Relations
PR@Loblaw.ca

WPP Communications
press@wpp.com