Premiere Week Confirmed: Global Is Home To The #1 New Series This Fall
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October 15, 2018
PREMIERE WEEK CONFIRMED: GLOBAL IS HOME TO THE #1 NEW SERIES THIS FALL
FBI is the Most-Watched New Series for Total Viewers and New Amsterdam is the #1 New Series in All Key Demos
Global Grows Core Primetime Audience by 25% Year Over Year Owning Over Half of the Top 20 Programs
Toronto, Canada – With the 2018 Fall TV season underway, Global celebrates a triumphant premiere week (September 24-30) winning four of the seven nights with a high-calibre schedule featuring breakout hits FBI and New Amsterdam, and perennial favourites Survivor and NCIS. Final data confirms Global as the most-watched Canadian network on Tuesday, Wednesday, Friday, and Sunday nights, increasing its core primetime audience for the week across all key demos including: 15% (2+), 5% (A18-34), 24% (A18-49), and 25% (A25-54).* With 11 of the Top 20 series for both total viewers and A25-54, Global owns more series in the Top 20 than any other network.**
As the first two new high profile fall dramas to receive full-season orders, Global’s FBI and New Amsterdam claimed top rank as the hottest new series this fall. Garnering 2.3 million viewers (2+), Canada’s Missy Peregrym is no longer a rookie as her new drama FBI became the most-watched new series for total viewers. In addition, emotional medical drama New Amsterdam won the hearts of over 2.2 million viewers (2+), becoming the #1 new series in all key demos.**
Global’s returning hits also solidified their blockbuster status during premiere week. Season 2 of last year’s breakout hit 9-1-1 was on fire as Global’s most-watched returning drama, bringing in nearly 2.2 million viewers (2+) and becoming a Top 10 program in all key demos. Meanwhile, reality champ Survivor continues to reign as the #1 reality series with over 2 million viewers (2+) tuning in to the 37th season, and Saturday Night Live took the top spot as the #1 late night program growing its audience by 31% versus its premiere last fall.**
ADDITIONAL DATA HIGHLIGHTS
- Longstanding hit NCIS continues to deliver strong audiences with 9 million viewers (2+), cementing a place in the Top 10 (2+) and Top 20 across all key demos**
- Season 3 of cult favourite The Good Place grew its audience by 16% versus last fall’s premiere, securing a spot in the Top 20 for A18-34, A18-49, A25-54, F18-49, and F25-54**
- Season 2 premiere of action series S.W.A.T. increased its audience by 10% versus its series average last year and remains a Top 20 hit for A18-49, A25-54, F18-49, and F25-54**
- Friday night drama MacGyver landed in the Top 20 for 2+ and A25-54**
Global’s social media accounts were also buzzing premiere week with @GlobalTV reaching 16 million people – 6 million above last year’s reach***. With over 5 million engagements and over 554,000 mentions of Global’s series, social standouts include Saturday Night Live as the #1 most mentioned comedy, followed by The Good Place coming in a close second, and new dramas New Amsterdam as the second most talked about new drama, with FBI claiming the #3 spot****.
New episodes of Global’s powerhouse fall schedule continue into the fall. Viewers can catch up on full episodes of Global’s new and returning series following their broadcasts the next day on GlobalTV.com, Global GO (available on Apple TV and Google Chromecast), and Global on demand. Additionally, viewers can live stream episodes on GlobalTV.com and Global GO by signing in with their TV service provider credentials.
Sources: *Numeris PPM Data, Total Canada, Premiere week 2018 (Sept24-30/2018) vs. Premiere week 2017 (Sept25-Oct1/2017) – confirmed data. Based on national core primetime program schedule Mo-Su 8-11p, AMA(000), A25-54 unless otherwise noted
**Numeris PPM Data, Total Canada, Premiere week 2018 (Sept24-30/2018) – confirmed data, Ranker based on Cdn Conv Com Eng stns, total viewers = 2+, key demos = A25-54, W25-54, A18-49, W18-49
***Source: Facebook, Twitter, Snapchat internal data. Collected from the date ranges of September 21 – September 30, 2018 based off of campaign and organic analytics data
****Source: Brandwatch queries based off of mentions volume of Show hashtags, names and handles. Date ranges of September 21 – September 30, 2018
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Global Television is a Corus Entertainment Network.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 44 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.
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