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February 24, 2022


In Support of Polar Bears International’s Annual Awareness Event, Canadian Science Centres and Zoos to Host Virtual and In-Person Events, Plus the CN Tower to Light Up in Blue

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For Immediate Release

TORONTO, February 24, 2022 —Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live-action content, is helping to promote the outreach efforts of Polar Bears International, the only nonprofit organization dedicated solely to wild polar bears and Arctic sea ice. Inspired by Nelvana’s iconic polar bear logo and the studio’s 50th anniversary, the effort to help raise awareness about the effects of climate change on polar bears kicks off February 27 in celebration of the nonprofit’s International Polar Bear Day and will continue throughout the year with additional events and initiatives, including Polar Bears International’s Arctic Sea Ice Day on July 15 and Polar Bear Week in early November.

With the goal of igniting conversations surrounding climate change, Canada’s most celebrated icon, the CN Tower, will light up the sky after sunset on February 27 in blue, a colour inspired by both the Polar Bears International and Nelvana logos. Nelvana is also supporting Polar Bears International’s outreach to science centres and zoos across North America, in an effort to educate and inspire the next generation of environmental stewards. On International Polar Bear Day, Toronto’s Ontario Science Centre, Vancouver’s Science World and Greater Vancouver Zoo will be hosting a mix of both free-to-attend virtual and in-person events and activities, including polar bear themed colouring and activity sheets, screenings, and the chance to win polar bear themed prizes such as Kids Can Press published books Polar Animals, One Well: The Story of Water on Earth and Beastly Puzzle. More partners and events will be announced soon.

“Nelvana’s polar bear logo is undeniably recognizable to the generations across the globe who have enjoyed our TV shows and films throughout the past 50 years, and it has become a major component of our studio’s legacy,” said Pam Westman, President of Nelvana. “Polar Bears International has made tremendous strides in helping educate and advocate for polar bears, and we are delighted to be supporting their efforts to help reach new audiences and educate the next generation of polar bear advocates.”

International Polar Bear Day coincides with the time of year when polar bear moms and cubs are snug in their dens. This year’s event focuses on the need to protect denning families across the Arctic and to highlight the tools that Polar Bears International and scientists are developing to find and map den locations to help ensure moms and their cubs aren’t disturbed, therefore safeguarding their future.

For more information on International Polar Bear Day and how you can help make a difference, please visit:

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About Nelvana
Entertaining kids for over 50 years, Nelvana is a world-leading international producer and distributor of children’s animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and action series, and ancillary consumer products programs. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 180 countries around the world. The Nelvana library has well over 4,800 episodes of programming and has received over 70 major international program awards including Emmys® and Canadian Screen Awards. Visit the Nelvana website at

About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world.  Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, technology and media services. Corus is an internationally-renowned content creator and distributor through Nelvana, a world class animation studio expert in all formats and Corus Studios, a globally recognized producer of hit scripted and unscripted content. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, leading 2D animation software supplier Toon Boom and children’s book publishing house, Kids Can Press. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, The HISTORY® Channel, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News,, Q107, Country 105, and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast. For more information visit

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Stacey Grimshaw
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Corus Entertainment

Matthew Celestial
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Emily Fata
Director of Communications
Statement Strategies Ltd.