NELVANA STRENGTHENS INTERNATIONAL FANBASE WITH THE LAUNCH OF RED BEAR ANIMATION (红熊动画) ON YOUTUBE
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TORONTO – Corus Entertainment’s Nelvana, a world-leading international producer and distributor of children’s animated and live-action content, has launched a Mandarin YouTube Channel, Red Bear Animation (红熊动画) featuring several of the company’s award-winning shows.
The launch builds on Nelvana’s strategy to strengthen its online fan base internationally, leveraging its distinguished catalogue of children’s shows. The company has already earned two Gold Play Buttons from YouTube, as recognition of its most popular channels, for its Treehouse Direct Español and Treehouse Direct Brasil channels, which have over 1 million subscribers each.
“After successfully launching localized channels in Spanish and Portuguese, we noticed a strong trend of engagement with our Mandarin-speaking fans,” said Pam Westman, Head, Nelvana Enterprises. “We are confident that the launch of our Red Bear Animation channel, featuring premium Nelvana content in Mandarin, will further grow our YouTube community in North America and around the world.”
The Red Bear Animation (红熊动画) YouTube channel will roll out new Mandarin episodes of Super BOOMi, Mysticons, Backyardigans and My Friend Rabbit several times a week throughout the summer, and will feature additional series such as Franklin, Babar and Ranger Rob later this year.
“With Super BOOMi being a top show in China, it’s amazing to see the brand grow globally,” said Trevor Lai, show creator and CEO, Up Studios. “The series premiered in English on Treehouse in Canada this summer, we recently announced our partnership with the NHL, and now kids can watch their favourite bear in Mandarin on YouTube. Learning multiple languages while growing up really expanded my horizons as a writer and creator, and we’re thrilled BOOMi can now inspire kids on the Red Bear channel.”
To watch full Mandarin episodes on Red Bear Animation (红熊动画), visit: http://www.youtube.com/c/红熊动画.
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Nelvana is a world-leading international producer and distributor of children’s animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Canadian Screen Awards. Visit the Nelvana website at nelvana.com.
Follow Nelvana on Twitter @NelvanaEnt
About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompass 37 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital assets, animation software, technology and media services. Corus is also an established creator of globally distributed content through Nelvana animation studio, Corus Studios, and children’s book publishing house Kids Can Press. The company also owns innovative full-service social digital agency so.da, and lifestyle entertainment company Kin Canada. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Disney Channel Canada, YTV and Nickelodeon Canada, Global News, Globalnews.ca, Q107, Country 105, and CFOX. Visit Corus at www.corusent.com.
About UP Studios
Founded by award-winning creator Trevor Lai, Up Studios is a leading animation creative studio in China selected as one of the “Top 25 Animation Companies in the World” to watch by Animation Magazine. Up Studios currently has two CG-animated series in production which are co-invested by Tencent: Super BOOMi and Piggy. Up Studios has sold original creative properties like Piggy and Tomo book series to partners including Macmillan and Bloomsbury.
For media inquiries, please contact:
Victoria Manakis, Associate Manager, ChizComm Ltd. on behalf of Nelvana.
Stacey Grimshaw, Sr. Publicity Manager, Corus Entertainment
416.479.7000 ext. 233196