HGTV Canada Cements Six Sponsors For $ave My Reno Season 4
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February 13, 2021
HGTV CANADA CEMENTS SIX SPONSORS FOR $AVE MY RENO SEASON 4
Official Paint Supplier BEHR® and Official Insulation Provider ROCKWOOL Return for Second Season
Dominion Lending Centres, VELUX Skylights, belairdirect, and Lowe’s Add to This Season’s Transformative Renovations
For Immediate Release
TORONTO, February 12, 2021 – HGTV Canada welcomes six sponsors ahead of Season 4 of $ave My Reno (14×30). Commitments come from multi-year series sponsors BEHR® and ROCKWOOL, as well as new partners Lowes, Dominion Lending Centres, VELUX Skylights, and belairdirect. Sponsorship for the renovation series will provide an all-inclusive viewing experience through in-show integrations, on-air promotions, custom online and social media content, and contesting.
In the fourth season of $ave My Reno, which premieres Tuesday, March 16 at 9 and 9:30 p.m. ET/PT on HGTV Canada, Sebastian Clovis, the savvy builder with contagious energy, and Samantha Pynn, the celebrated ‘luxe-on-a-budget’ designer, transform houses into showpiece homes – all on a budget.
“$ave My Reno is the perfect environment for our sponsors to engage with likeminded audiences in a meaningful way,” said Barb McKergow, Senior Vice President, National Revenue Sales, Corus Entertainment. “We are thrilled to have multiple sponsors return and welcome new partners in offering real solutions to make people’s dream renovations come true.”
Dominion Lending Centres help this season’s homeowners plan for their future by showing how the “My Mortgage Toolbox” app can prequalify them within 60 seconds. The national mortgage network provider’s sponsorship features in-show integration, visibility on HGTV.ca, and custom social content, including sneak peeks and reveal clips.
VELUX Skylights casts light on the series with multiple in-show integrations and unique features on HGTV.ca, including responsive wallpaper on the series show page. Their reach is extended with the “VELUX Saved My Reno Contest,” to award a transformative VELUX Skylight Solution valued at $15,000. The seven-week online contest begins March 16 and will be promoted on HGTV.ca and GlobalNews.ca.
As the Official Paint Supplier of HGTV Canada, BEHR® extends their participation in $ave My Reno for a second year with multiple in-show integrations and representation on HGTV.ca. Whether touching up trim, updating furniture, or tackling full room projects, $ave My Reno shows viewers how to express their personality and energy through colour by using BEHR® paint.
Multi-series sponsor, Lowe’s, a leading home improvement banner in the country, offers numerous in-show integrations that showcases their forefront customer experience—including an in-store experience and a e-shopping session at Lowes.ca. Collaborating in $ ave My Reno with projects in the bathroom and kitchen, Lowe’s demonstrates how its products increase the overall functionality and value of every living space.
On board for second straight year as Official Insulation Supplier, ROCKWOOL showcases its multi-tasking residential stone wool insulation products in applications from floor to ceiling to walls. ROCKWOOL stone wool insulation brings a wide range of benefits to the home and homeowner, ultimately creating more comfortable spaces that are safer, quieter, more sustainable and resilient.
belairdirect ensures they reach audiences and beyond with branded on-air and online content, including vignettes featuring series co-hosts Samantha and Sebastian produced by Corus.
$ave My Reno is produced by Great Pacific in association with Corus Studios for HGTV Canada.
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SOCIAL MEDIA LINKS:
Twitter: @CorusPR, @HGTV Canada
HGTV Canada is a Corus Entertainment Network.
HGTV Canada can be streamed on the new Global TV App, available now on iOS, Android, Chromecast and at watch.globaltv.com, and via STACKTV, available on Amazon Prime Video Channels. The network is also available through all major TV distributors, including: Shaw, Shaw Direct, Rogers, Bell, Videotron, Telus, Cogeco, Eastlink and SaskTel.
About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, technology and media services. Corus is an internationally-renowned creator and distributor through world class animation and live-action studio Nelvana, hit scripted and unscripted content producer and distributor Corus Studios and children’s book publishing house, Kids Can Press. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada and leading 2D animation software supplier Toon Boom. Along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast, Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105, and CFOX. www.corusent.com
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