93.1 FRESH RADIO AND CHRISTMAS GLOW PARTNER TO ‘FLIP THE SWITCH’ TO CHRISTMAS IN BARRIE AND THE GTA

Barrie’s Official Christmas Station to Launch Annual All-Christmas Music Format at Special Preview of Christmas Glow in Barrie

BARRIE, November 22, 2018 – 93.1 Fresh Radio is getting into the holiday spirit as the exclusive radio partner of Ontario’s largest indoor Christmas festival, Christmas Glow. The station will ‘flip the switch’ to Christmas in Barrie and the GTA with a special behind-the-scenes preview of the inaugural Christmas Glow Barrie event, from 3 p.m. to 6 p.m. on Thursday, November 22.

Previewing what’s on offer two days ahead of the event’s grand opening, 93.1 Fresh Radio will broadcast live from Christmas Glow’s 100,000 square foot exhibit at Bradford Greenhouse Gallery (4346 County Road 90, Springwater, Ontario). As Glow turns on its nearly one million brilliant lights for the first time, Fresh Barrie will ‘flip the switch’ on its airwaves, launching its seasonal all-Christmas music format; simultaneously ushering in the season with both visual magic and auditory wonder.

“As Barrie’s official Christmas station, we are thrilled to partner with the first-ever Christmas Glow festival in Barrie,” said Dave Blezard, Program Director at 93.1 Fresh Radio. “Barrie’s biggest all-Christmas music station, teaming up with Ontario’s largest indoor Christmas festival – it’s a match made in the North Pole.”

Christmas Glow in Barrie is the newest iteration of Darvonda Nurseries’ hugely successful ‘Christmas Glow’ series of festivals – originating in B.C. Running from November 24, 2018 to January 6, 2019, Christmas Glow is expected to draw up to 100,000 visitors from across Simcoe County and the GTA.

“Our annual Christmas Glow concept for sharing the warmth of the season with family and friends quickly became a highly anticipated experience, and we expect the same for Barrie,” said Lawrence Jansen, CEO of Glow and Darvonda Nurseries. “We’re very pleased to have a radio partner like 93.1 Fresh Radio that shares the same passion for the holiday season as we do.”

Themed ‘Glow Around The World’, visitors will venture through lighted trails to discover six countries – France, UK, India, China, Mexico and Holland – featuring iconic landmarks brilliantly decorated with dazzling lights. Festive activities and interactive features to delight all ages will include: light gardens and sculptures, a Christmas market with local artisans, a magic castle playground, live entertainment, seasonal food and drink, and photos with Santa.

Fresh Radio Barrie will air all-Christmas music, all-the-time, from November 22 at 4 p.m. through December 25. For more information visit 931freshradio.ca or glowgardens.com.

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SOCIAL MEDIA LINKS:
Twitter: @CorusPR, @931freshradio, @glow_barrie
Facebook: @931freshradio, @GlowBarrieON
Instagram: @931freshradio, @glow_barrie

93.1 Fresh Radio is part of the Corus Entertainment Network.

Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 44 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands includes Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.

Darvonda Nurseries
Darvonda Nurseries is the creator of Glow Gardens, a series of indoor seasonal family festivals. Owned by the Jansen family, they began doing business in 1975, starting out as a 10,000 square foot glass greenhouse in Langley, BC, producing tropical indoor potted plants. The greenhouse facilities have since grown to include seven different locations, including Edmonton, AB, which feature 27 acres of glass and plastic growing space, as well as 20 acres of outdoor production area. The company uses their creative design sense to develop unique product offerings on a per customer basis and offers exclusive design programs to big box stores around the world.

With deep roots in their community, the Jansens have found a new way to connect families and neighbours year-round through Glow. Christmas Glow started in 2017 in Langley. In 2018, they are proud to debut Harvest Glow in Langley and Christmas Glow in Edmonton, AB and Barrie, ON.

For media inquiries, please contact:
Chris Sarpong
Communications, Global News & Corus Radio
416.446.5519
chris.sarpong@corusent.com

Rishma Govani
Senior Manager, Communications, Global News & Corus Radio
416.391.7361
rishma.govani@corusent.com

Michele Newton
Christmas Glow, Barrie
barriemedia@glowgardens.com