CORUS ENTERTAINMENT’S CURIOUSCAST PODCAST NETWORK JOINS SPOTIFY PODCAST PLATFORM MEGAPHONE

CORUS ENTERTAINMENT’S CURIOUSCAST PODCAST NETWORK JOINS SPOTIFY PODCAST PLATFORM MEGAPHONE

Curiouscast’s Award-Winning Podcast Content Will Be Available to Advertisers to Reach Listeners via the Spotify Audience Network

For Immediate Release

TORONTO, May 18, 2022 – Corus Entertainment’s award-winning podcast network Curiouscast announced today that it will be joining Megaphone, Spotify’s enterprise podcasting platform, to host its full lineup of podcasts. In addition to hosting all Curiouscast podcasts on the Megaphone platform, Spotify will have access to select Curiouscast inventory to monetize via the Spotify Audience Network.

The Spotify Audience Network is an audio-first advertising marketplace that makes it possible for advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify. Megaphone podcast publishers who have opted in to the Spotify Audience Network have seen meaningful improvement in their ability to monetize.

“Working with Spotify and Megaphone is the next step in our evolution as a network. We are excited to be working together to grow our audiences and provide new opportunities for our advertisers both in Canada and around the world,” said Chris “Dunner” Duncombe, Director of Streaming and Podcasting, Curiouscast/Corus Entertainment.

“Audiences worldwide are tuned into digital audio at record rates and the numbers are rising,” said Emma Vaughn, Head of Advertising Business Development & Partnerships at Spotify. “Digital audio consumption surpassed radio for the first time in Canada last year according to a recent eMarketer study. Given this growth, we’re thrilled that leading publishers like Curiouscast are leveraging best-in-class tools across both Megaphone and the Spotify Audience Network to better monetize and measure their content.”

The award-winning Curiouscast network launched in 2018 and is home to internationally recognized brands with diverse audio storytelling, including: Edward R. Murrow International Podcast Award and RTDNA winners Crime Beat (now adapted for TV on Global News and Hulu) and 13 Hours Inside the Nova Scotia Massacre; the #1 Canadian-produced music podcast, The Ongoing History of New Music; and 2020 Canadian Podcast Award winners Dark Poutine, History of the 90’s , as well as Nighttime, The Peak Daily, Escaping Denver, Marsfall, and RTDNA winner Global News What Happened To. For more information visit Curiouscast.ca.

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SOCIAL MEDIA LINKS:
Twitter: @CorusPR, @Curiouscast

Curiouscast is a Corus Entertainment Network.

About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world.  Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompass 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, technology and media services. Corus is an internationally-renowned content creator and distributor through Nelvana, a world class animation studio expert in all formats and Corus Studios, a globally recognized producer of hit scripted and unscripted content. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, leading 2D animation software supplier Toon Boom and children’s book publishing house, Kids Can Press. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, Magnolia Network Canada, The HISTORY® Channel, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105, and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast. For more information visit www.corusent.com.

About Megaphone
Megaphone, a Spotify company, is the industry-leading podcasting platform for enterprise publishers and professional podcasters worldwide. With a comprehensive suite of powerful products, Megaphone enables publishers to create, monetize, measure, and grow their podcast businesses. Megaphone also powers the Spotify Audience Network, connecting advertisers with the most immersed listeners and publishers with maximized revenue. Learn more at megaphone.fm and @MegaphonePods.

For media inquiries, please contact:

Michelle Brykman
Communications Specialist, Global News, Corus Radio & Curiouscast
416.219.9273
michelle.brykman@corusent.com

Rishma Govani
Director, Communications, Global News, Corus Radio & Curiouscast
416.391.7361
rishma.govani@corusent.com