Corus Entertainment Launches ‘unboxed By Corus’, An Integrated Product Discovery And Sampling Program
June 8, 2021
CORUS ENTERTAINMENT LAUNCHES
‘UNBOXED BY CORUS’, AN INTEGRATED PRODUCT DISCOVERY AND SAMPLING PROGRAM
Leveraging the Power of its Trusted Brands and Platforms,
‘Unboxed by Corus’ Connects Content with Commerce
Program Delivers New Integrated Opportunities for Brands to Drive Product Trial and Discovery Amongst Targeted Consumers
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For Immediate Release
TORONTO, June 9, 2021 – Today during the #CorusUpfront, Corus Entertainment unveiled an exciting new client offering with ‘Unboxed by Corus’ – an integrated product discovery and sampling program designed to provide brands with new ways to drive trial and product discovery by connecting brands with Corus’ engaged audiences.
“We have incredibly engaged audiences across our platforms who are coming to us to feed their passions and who are looking for advice, inspiration, and new products,” said Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment. “Following tremendous success with a pilot program, we’re excited to roll out a suite of new integration opportunities for brands that connect them to our audiences, bridging the gap between awareness and transaction.”
The partnership is arriving at a time when Google plans to end third-party cookies and Apple has just transformed its app tracking framework, leaving media buyers and marketers wondering how effective targeting and retargeting could be with new methods that will emerge.
Powered by Corus’ own premium brands, beloved talent, and vast influencer networks, ‘Unboxed by Corus’ is connecting commerce with content to turn engaged audiences into converted customers, while also boosting Corus’ first-party data. The program will feature sampling opportunities such as ‘The Foodie Box’ brought to you by Food Network Canada or ‘The Glam Box’ brought to you by Slice, each filled with custom products and samples from Corus’ brand partners and amplified by an unparalleled suite of digital and linear platforms. Clients can augment their campaigns with additional components powered by Corus including: editorial product reviews and testimonials, remarketing, integration into Corus’ Amazon storefronts, and amplification through Corus’ highly influential Kin Creators.
Corus tested the program earlier through a number of successful campaigns this past year, including partnering with Arm & Hammer™ Essentials Toothpaste to help them launch a new oral hygiene line of products targeting health-conscious Canadians. Corus tapped five of its Kin influencers, whose audiences corresponded with Arm & Hammer™’s target demographic, to share the brand’s new toothpaste and toothbrush while inviting consumers to ‘swipe up’ to receive a sample. Within the first 48 hours, and after only two creator posts, 11,900 samples flew off the shelves, prompting an order of an additional 11,600 more, which were claimed just as quickly. Not only did the campaign drive positive awareness and trial for Arm & Hammer™ Essentials Toothpaste, two thirds of consumers added that they plan to purchase the toothpaste after trying it.
‘Unboxed by Corus’ is available to brands now with a variety of ways to integrate. For more information contact the Corus Tempo and Sales team.
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About Corus Entertainment Inc.
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompasses 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, technology and media services. Corus is an internationally renowned content creator and distributor through Nelvana, a world class animation studio expert in all formats and Corus Studios, a globally recognized producer of hit scripted and unscripted content. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, leading 2D animation software supplier Toon Boom and children’s book publishing house, Kids Can Press. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105, and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast. For more information visit www.corusent.com.
For media inquiries, please contact:
Michelle McTeague
Corus Entertainment
michelle.mcteague@corusent.com
