Food Network Canada: Baking Therapy (8 x 5-10 mins)
Born out of the growing trend in baking, Baking Therapy is a laissez-faire, cathartic, weekly how-to series that plays out on Food Network Canada’s Instagram stories. To date, Baking Therapy content delivers 37% higher engagement and completion rates greater than @FoodNetworkCa’s average.* Based on the high organic performance, the series is being extended into a cross-platform so.da original and corresponding recipes will live on FoodNetwork.ca. From cakes, cookies and other desserts to breads, rolls and savoury baked goods, baker and on-staff Food Network Canada content creator Sabrina Stavenjord walks our audiences through the step-by-step process of a baking tutorial, inspiring audiences of any skill levels to get baking. Sabrina is a self-taught baker, was a Top 10 Finalist on Food Network Canada’s Bake It Possible, and was featured on Cityline for winning a Cookie Swap Contest for her Ginger Molasses Cookie recipe. Baking Therapy goes into production this August, launching fall 2021 across Facebook, IGTV, FNC.ca, Twitter, TikTok, YouTube, Pinterest, and the Global TV App.

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