“Along with increased newsstand presence, we’re thrilled that Whoa! has graduated from three to four issues this year,” says Susan Schaefer, Vice President Marketing, YTV Canada, Inc. “YTV, which has a unique way of delivering fun to kids, launched Whoa! to provide kids with a magazine that spoke directly to them. Whoa! does just that – offering kids humorous and entertaining reading on subjects that capture their interest.”
Kids who read the latest issue of Whoa! will find out whether Walt Disney, upon his death, had his body cryogenically frozen until medical science could one day reanimate him in the article “The Truth Behind Urban Myths”. They can also find out if fopdoodle is a real word, play the food game “Use Your Noodle” and check out the regular features such as horoscopes, letters and comics.
The magazine, which has a circulation of more than 210,000, has its own Web site that can be found at www.whoamagazine.com and through a link off www.ytv.com. Whoa!, which is aimed at 8 to 12 year olds, is distributed across Canada in participating Pizza Hut locations and is also available by subscription, and at Chapters, Indigo bookstores** and other Canadian newsstands. The magazine, designed by Creative House, is a joint venture with YTV, Today’s Parent Group and Paton Marketing Resources.
With a glass of lemonade, some sunscreen and a copy of Whoa! magazine, kids can look forward to a summer of fun in the sun.
YTV, Canada’s #1 youth network, is seen in over eight million homes across Canada. As a major force in Canadian kids’ entertainment, YTV has triggered over $800 million in Canadian independent production; developed a Web site that averages more than 2.1 million page impressions each week; published a successful kids’ magazine, Whoa!; and conducts a highly respected annual survey, The YTV Kid & Tween Report.
YTV is a Corus Entertainment company. Corus is one of Canada’s leading entertainment companies with 49 radio stations, specialty, pay, conventional and digital television services, and Nelvana Limited, an international producer and distributor of children’s programming and products. Corus is also prominent in the digital music market and various advertising service companies. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Paton Marketing Resources is Canada’s largest publishers of youth magazines. Its first publication, POP! magazine was launched in 1994. The company’s other publications include PowerPlay, the official youth magazine of the NHL and NHLPA, in partnership with Today’s Parent Group and YTV Whoa! magazine in partnership with Today’s Parent Group and YTV.
* Whoa! readers’ survey, Fall 2000
**Available in Pizza Hut restaurants, Chapters and Indigo bookstores across the country except in Quebec.