George Doty IV, writer/producer on iCarly and Victorious behind new series as showrunner

From left to right: Jonny Gray as Max and Jake Goodman as “Shred” Courtesy of YTV
(Toronto, Canada) YTV is bringing its viewers straight to the snow-covered slopes in a new hilarious buddy comedy Max & Shred produced by Breakthrough Entertainment. The show is about an unlikely friendship between superstar snowboarder, Max Asher and genius inventor, Alvin “Shred” Ackerman. The series centres on their odd couple relationship as they help and hinder each other through the trials of teenage life. Max & Shred premieres on Tuesday, October 7 at 7 p.m. ET/PT on YTV and will also debut in the U.S. on Nickelodeon during the same week. For a sneak peek of the series, click here.

“At the core of Max & Shred is a bromance between Max and his new roommate Alvin (a.k.a. Shred),” said Jamie Piekarz,” Director of Content, YTV, Treehouse, Nickelodeon (Canada). “Kids are going to fall in love with the characters and the talented cast we’ve assembled. We’re thrilled to be working with Breakthrough Entertainment and having George Doty at the helm to give the series his expert touch.”

Newcomer Jonny Gray (Annedroids) stars as snowboarder Max and his co-star Jake Goodman (Life with Boys) stars as Alvin. The series also stars Emilia McCarthy (Zapped, Maps to the Stars) as Abby, Alvin’s sister and Saara Chaudry (Degrassi) as his super smart eight-year old protégé, Howie.

“Working work with YTV and Breakthrough Entertainment has been one of the most positive experiences of my career,” said George Doty, Showrunner and an Executive Producer on Max & Shred. “The support, creativity, and vision of everyone involved led to the creation of a show that I couldn’t be more proud of, and one I know kids everywhere are absolutely going to love.”

“YTV has been the absolute ideal partner for us on Max and Shred. Their creative team shared George’s vision from the onset and their direction helped us all make the show even funnier and more relatable for kids.” added Joan Lambur, Executive Vice-President, Family Entertainment for Breakthrough Entertainment, and an Executive Producer on this series.

Aside from their age, Max and Shred have almost nothing in common. But when Max gets invited out to snowy Blizzard Springs to train for the Winter Cup, and Alvin’s parents sign up to house an athlete, Max moves in with the Ackermans and the boys are forced to share a room together.

In the premiere episode, a case of mistaken identity lands Alvin in Max’s shoes at the top of a mountain, and he has to pull it together in order to save his new roommate’s career. Meanwhile, with the help of Howie, Max finds himself having to fill Alvin’s shoes at the school Science Fair! With both boys completely out of their element, they quickly discover a new appreciation for one another. And when Alvin impresses Max with his impromptu moves on the slopes, Max gives him a sweet new nickname – Shred. They may have had a rough start, but Max and Shred are quickly learning what it means to have a bro.

Showrunner for Max & Shred is George Doty IV, whose credits include Nickelodeon series iCarly, Victorious, Zoey 101 and Drake and Josh as well as the iconic animated series Scooby Doo, in which he served as Story Editor. Early in George’s career he worked on the NBC hit comedy series Seinfeld as the Writer’s Assistant, eventually becoming Script Coordinator. He worked on the series for the last three years of the show’s run and learned about writing comedies from the show’s creator Larry David. Max & Shred Executive Producers include George Doty, Ira Levy, Peter Williamson, Joan Lambur, Nat Abraham and Michael McGuigan for Breakthrough Entertainment.

About Breakthrough Entertainment
Headquartered in Toronto, Breakthrough Entertainment Inc. (BEI) is a world class studio, being a leading global producer and distributor of acclaimed primetime comedy and drama series, as well as factual entertainment, documentaries, television movies, feature films, family entertainment and children’s animation. As one of Canada’s largest television production and distribution companies, BEI has licensed programs to major broadcasters in over 200 territories. With a catalogue of over 3000 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions.  In addition to its dedicated program development, production and distribution divisions, Breakthrough’s digital media division ranks among one of the industry’s most respected producers of high quality digital entertainment including ebooks, webisodes and online and mobile games.  Follow us on Twitter @breakthru_ent.

About YTV
Celebrating 25 years in television, YTV is a leading cross platform entertainment brand for kids and families. The channel offers quality entertainment with hilarious animated and live-action comedy series, popular Nickelodeon series, blockbuster movies, top-rated original Canadian programming, music, celebrities and the channel’s after-school block, The Zone. Through its multiple platforms and exclusive digital and interactive content, YTV is the voice of Canadian youth culture. YTV is owned by Corus Entertainment Inc.


Follow Corus PR on Twitter @CorusPR
Follow YTV on Twitter @YTVofficial
Follow Max & Shred on Twitter @MaxandShred, #MaxandShred

For more information, please contact:

Kate Calder
Publicist, Corus Entertainment

Sue Baldaro, Unit Publicist
Max & Shred

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