(Toronto, ON) As of the first week in April, the Spring issue of YTV Whoa! Magazine (Issue #11) is available at newsstands and Pizza Hut restaurants across Canada. With the latest issue of Whoa!, the magazine increases its circulation from 210,000 to 250,000, thereby reaching a larger tween audience.
“Whoa! speaks directly to kids, offering them a fun and entertaining magazine version of YTV,” says Susan Schaefer, Corus Television’s Vice-President Marketing. “The increase in our distribution numbers demonstrates the success Whoa! has had in appealing to kids across the country.”
Starting this month with the launch of the Spring issue, participating Pizza Hut restaurants will feature branded point of sale materials, including a Whoa! magazine rack, table-top display cards and kids’ activity placemats that remind kids to pick up their free copy of Whoa! Magazine. The table-top displays and magazine stands were designed by Pizza Hut’s creative agency g-comm Marketing.
In the latest issue, Whoa! gives its readers a blast from the past with the article, “The Terrifying Story of When Your Parents were Cool.” Kids can also find out if designing video games is really as fun as it seems, check out the comic “Sponge & Stone,” as well as the regular Whoa! features: horoscopes, YTV news, gossip and info and previews of upcoming movie releases. The magazine’s Web site is located at www.whoamagazine.com and can also be accessed via www.ytv.com. The next issue of Whoa! will be available the first week of June, just in time for summer. Now in its third year as a quarterly publication, Whoa! Magazine is targeted at eight to 12 year olds. It is distributed free-of-charge at participating Pizza Hut restaurants across Canada and is available by subscription and for purchase at Chapters, Indigo bookstores* and other Canadian newsstands. Whoa! Magazine, designed by Creative House, is a joint venture with YTV and Paton Publishing.
YTV, Canada’s #1 youth network, is seen in over eight million homes across Canada. As a major force in Canadian kids’ entertainment, YTV has triggered over $819 million in Canadian independent production; developed a Web site that averages more than 2.1 million page impressions each week; published a successful kids’ magazine, Whoa!; and conducts a highly respected annual survey, The YTV Kid & Tween Report. YTV is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is Canada’s market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, one of the world’s largest international producers and distributors of children’s programming and products. The company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus’ Web site can be found at corusentertainment.com.
Paton Publishing is Canada’s largest publishers of youth magazines. Its first publication, POP! magazine was launched in 1994. The company’s other publications include PowerPlay, the official youth magazine of the NHL and NHLPA and YTV Whoa! Magazine in partnership YTV. *Available in Pizza Hut restaurants, Chapters and Indigo bookstores across the country except in Quebec.
An image of the cover of the Spring 02 issue of Whoa! Magazine can be found by logging on to www.ytv.com. Scroll to the bottom and select “Publicity”. The password is ‘press1’, then go to images/ logo.
For further information contact:
Senior Publicist, Corus Entertainment
Communications, Corus Entertainment
416-534-1191, ext. 3357