GoodLife Fitness and Skyline International Development send their executives undercover
(Toronto, Canada) Corus Entertainment’s W Network announces two additional companies who will be sending their bosses to the frontlines on its new series from Alliance Films, Undercover Boss Canada. Canada’s largest fitness company, GoodLife Fitness (Jane Riddell, COO) and resort and destination community innovators, Skyline International Development (Michael Sneyd, CEO) join the series which follows 10 executives as they leave the comfort of their offices to go undercover in their own companies. Produced in association with W Network, Undercover Boss Canada premieres Thursday, February 2 at 9 p.m. ET/PT.
Goodlife Fitness and Skyline International Development join the ranks of previously announced undercover companies including The Toronto Zoo ( John Tracogna, CEO ), Pizza Pizza (Paul Goddard, CEO), 1- 800 -GOT-JUNK? ( Brian Scudamore, Founder and CEO), Toronto Transit Commission (TTC) ( Karen Stintz, City Councillor and TTC Chair ), Cineplex Entertainment (Ellis Jacob, CEO), Molson Coors Canada (Kelly Brown, Chief Legal Officer), Second Cup (Stacey Mowbray, CEO) and FedEx Express Canada (Lisa Lisson, CEO).
Each episode of Undercover Boss Canada features an executive who is transformed into a frontline worker with a covert disguise and a convincing back story. Working alongside their employees, each “boss” takes an often emotional journey, discovering the effects their decisions have on others, the perception of the company, and who the unsung heroes of their workforce are. Most importantly, they learn how to apply what they have gained from the experience – both for their company and for themselves.
The airdates for Undercover Boss Canada are as follows:
• Episode 1: The Toronto Zoo airs Thursday, February 2 at 9 p.m. ET/PT
• Episode 2: Pizza Pizza airs Thursday, February 9 at 9 p.m. ET/PT
• Episode 3: 1- 800- GOT-JUNK? airs Thursday, February 16 at 9 p.m. ET/PT
• Episode 4: The Toronto Transit Commission airs Thursday, February 23 at 9 p.m. ET/PT
• Episode 5: Cineplex Entertainment airs Thursday, March 1 at 9 p.m. ET/PT
• Episode 6: Molson Coors Canada airs Thursday, March 8 at 9 p.m. ET/PT
• Episode 7: Second Cup airs Thursday, March 15 at 9 p.m. ET/PT
Additional scheduling information will be announced at a later date.
For more information about the series please click here.
Undercover Boss Canada is based on the format devised by Studio Lambert, part of the ALL3MEDIA group of companies. Undercover Boss has been seen in over 175 territories to date through sales of the UK and USA show and as a format sale – ALL3MEDIA International will also take responsibility for marketing the Canadian show to other broadcasters internationally.
About W Network
Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and lifestyle series. Its website, www.wnetwork.com offers in-depth show information featuring expert advice from hosts in addition to a popular games section and a rich online community. W has built a leadership position as “marketing to women experts” through its various research initiatives, including The Her Report.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
About Alliance Films Inc.
Alliance Films Inc. is one of the top five independent filmed entertainment companies in the world. A leading multinational distributor, co-financier and producer of filmed entertainment, its member companies, Alliance Films and Alliance Vivafilm (Canada); Momentum Pictures (UK) and Aurum Producciones (Spain), offer integrated delivery of content in all media.
Strategic partnerships include exclusive distribution rights to films from Relativity Media in Canada and the UK; Focus Features, The Weinstein Company, Lionsgate, Miramax and CBS Films in Canada; as well as ongoing relationships with Summit, FilmNation Entertainment, Exclusive Media, IM Global, Lionsgate International, Wild Bunch, Constantin Films, EuropaCorp and Nu Image in all three territories.
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