All For Nothing? premieres on Thursday, October 7 at 9 p.m. ET/PT

(Toronto, Canada) This October, Corus Entertainment’s W Network presents the premiere of All For Nothing?, a new original series that pits homeowner against homeowner in a competition to ready their neglected homes for sale. Produced by Mountain Road Productions in association with W Network, this 13-episode, one-hour series premieres Thursday, October 7 at 9 p.m.

Each week, two households looking to put their homes on the market are challenged to fix up their design and repair challenged houses on no budget. The seller with the highest increase in value at the end of two weeks will win and receive the commission-free listing services of an expert real estate agent. But it won’t be easy. Under the guidance of top selling realtor Paul Rushforth, and award-winning designer Penny Southam, homeowners have only two weeks to transform their tired properties into beautiful sale-ready homes, without spending a dime.

In the first episode, premiering at 9 p.m. ET/PT on Thursday, October 7, two families, the Hermans and the Awadas, adopt completely different strategies to achieve their home renovations. The Awadas take a slow and steady approach to realizing their design plans, resisting some of Paul and Penny’s advice along the way, while the Herman’s start strong with lots of help, strictly following the design plans – and then some! Can the tortoise overtake the hare in this race?

In episode 2, premiering at 9 p.m. ET/PT on Thursday, October 14, Darlene Moore and roommate Chris Curry tackle the huge job of re-siding their city home while Al and Jen Greer take on a number of smaller projects around their country home. It’s right down to the wire in this city home vs. country home battle.

About W Network
Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and lifestyle series. Its website, www.wnetwork.com offers in-depth show information featuring expert advice from hosts in addition to a popular games section and a rich online community. W has built a leadership position as “marketing to women experts” through its various research initiatives, including The Her Report.

About Corus Entertainment Inc.
W Network is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) exchange. Experience Corus on the web at www.corusent.com.

About Mountain Road Productions Ltd.
Mountain Road Productions Ltd. (MRP)
has developed and produced critically acclaimed and award-winning programs that have aired on a number networks in Canada and around the world. All For Nothing? is the latest of four series produced exclusively for W Network, alongside The Restaurant Adventures of Caroline & Dave which premiered in January 2010, The Real Estate Adventures of Sandy & Maryse and Me, My House & I with Brigitte Gall.

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All times are ET/PT. 

For more information, images or screeners, please contact:

Lindsay Sutcliffe
Corus Entertainment

Danielle Sefton
Corus Entertainment

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