- Mazda signs on as sponsor for all new episodes of W Network’s Property Brothers airing Mondays at 9 p.m. ET/PT beginning Monday, September 29
- Mazda represents the vehicle of choice in the series for Drew and Jonathan Scott based on key features of fuel efficiency, technology, style and design
Three episodes will have storyline integrations with Mazda facilitating all the transportation needs of the Property Brothers, as well as a focus on the key elements of the Mazda vehicles, energy efficiency, technology, style and design, that the Property Brothers incorporate in all of their renovations. Each brother will drive his own Mazda vehicle, a Mazda6 and a Mazda CX-5, which will transport homeowners to house listings and retail stores. The other sponsorship elements include on-air spots with billboards, tune-in tags and featured Mazda vehicles, online custom articles and high-impact ad units, as well as contest overlay during the winter episodes. The contest will provide viewers with a one in three chances of winning $5,000 for their homes.
“We are very pleased to have Mazda on board to sponsor the popular Property Brothers,” said Lynn Chambers, Vice President, Client Marketing, Corus Entertainment. “Working with Cineflix and the team at Mindshare, we saw how the key features of efficiency, technology, style and design featured in Mazda vehicles aligned with the Property Brothers. The integration and sponsorship show synergy, pairing the brothers and the series with a brand of vehicle that reflects the same values.”
Property Brothers is produced by Cineflix (Property Brothers 4) Inc. in association with W Network.
About W Network
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada’s media website at www.media.mazda.ca
All times are ET/PT.
For more information please contact: