• Mazda signs on as sponsor for all new episodes of W Network’s Property Brothers airing Mondays at 9 p.m. ET/PT beginning Monday, September 29
  • Mazda represents the vehicle of choice in the series for Drew and Jonathan Scott based on key features of fuel efficiency, technology, style and design
(Toronto, Canada) This fall, W Network has teamed up with Mazda Canada Inc. to introduce a new brand of vehicle to the top-rated series, Property Brothers. The sponsorship covers placement and story integration throughout all 13 Toronto-based episodes of the new season. The remaining sponsorship will include on-air spots, signage and contest overlay on W Network, to direct viewers to the Mazda website. The sponsorship begins today with the launch of new episodes, airing Mondays at 9 p.m. ET/PT on W Network.

Three episodes will have storyline integrations with Mazda facilitating all the transportation needs of the Property Brothers, as well as a focus on the key elements of the Mazda vehicles, energy efficiency, technology, style and design, that the Property Brothers incorporate in all of their renovations. Each brother will drive his own Mazda vehicle, a Mazda6 and a Mazda CX-5, which will transport homeowners to house listings and retail stores. The other sponsorship elements include on-air spots with billboards, tune-in tags and featured Mazda vehicles, online custom articles and high-impact ad units, as well as contest overlay during the winter episodes. The contest will provide viewers with a one in three chances of winning $5,000 for their homes.

“We are very pleased to have Mazda on board to sponsor the popular Property Brothers,” said Lynn Chambers, Vice President, Client Marketing, Corus Entertainment. “Working with Cineflix and the team at Mindshare, we saw how the key features of efficiency, technology, style and design featured in Mazda vehicles aligned with the Property Brothers. The integration and sponsorship show synergy, pairing the brothers and the series with a brand of vehicle that reflects the same values.”

The multi-tiered and fully-integrated campaign airs nationally, targeting women 25-54.

Property Brothers is produced by Cineflix (Property Brothers 4) Inc. in association with W Network.


About W Network
W Network is the leading destination for Canadian women offering a range of compelling entertainment ranging from original programming to lifestyle series, blockbuster movies and popular dramas. Award-winning WNetwork.com offers an appealing second-screen experience with in depth show information featuring articles, videos, photo galleries, recipes and resource guides. With its extensive research capabilities and consumer insights, W Network is recognized as a leading expert in marketing to women. W Network is owned by Canadian-based media and entertainment company Corus Entertainment. For more information, visit WNetwork.com and corusent.com.
About Mazda Canada Inc.
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada’s media website at www.media.mazda.ca
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All times are ET/PT.  

Follow Corus PR on Twitter @CorusPR
Follow W Network on Twitter @W_Network and Facebook facebook.com/wnetwork       

For more information please contact:

Owen McCorquodale
Corus Entertainment
416.479.6068
owen.mccorquodale@corusent.com

Danielle Sefton
Corus Entertainment
416.479.6094
danielle.sefton@corusent.com

 


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