Enchanting new preschool series to debut on January 31 at 6:30 p.m. ET
(Toronto, ON) Corus Entertainment’s preschool channel Treehouse is delighted to announce the premiere of Little Charmers, a fantastical new preschool series that celebrates the magic of friendship, on Saturdays at 6:30 p.m. ET, beginning January 31. The 80 x 11-minute CGI animated series is also rolling out worldwide on Nickelodeon starting this month. For a sneak peek of Little Charmers, click here.
“We’re thrilled to bring this playful series that has a pinch of magic and a hint of mischief to Treehouse,” said Jamie Piekarz, Director of Content, Corus Kids. “The friendship between Hazel, Lavender and Posie and their adorable pets will be sure to enchant preschoolers.”
Little Charmers takes place in the whimsical land of Charmville and stars Hazel, a fearless and spirited go-getter, who is on her way to becoming a full-fledged Charmer. Hazel can often be seen with her two best friends, Lavender, a sweet and musical “Spellerina” who can come up with spells for any occasion and Posie, a bright and feisty “Potionista” who knows how to stir up potions and put together hip fashions. These “Charmers-In-Training” embark on spellbinding adventures that always stir up funny situations, like turning the entire town into mushrooms or accidentally setting loose a herd of unicorns. Together, this inseparable trio use their imaginations and teamwork to fix magical mishaps and, along the way, learn the value of friendship.
Kids will be able to visit LittleCharmers.com to see clips from upcoming episodes as well as access themed printables, downloadables and information about Hazel, Lavendar, Posie and their pets. The site will also roll out the first of four games and a Little Charmers app in weeks to come.
Little Charmers is a series co-created by Nelvana and Spin Master, two of the companies that drove the global phenomenon Bakugan. Nelvana Enterprises is distributing the series worldwide and Spin Master is developing and manufacturing a multi-faceted toy line including dolls, playsets, apparel and accessories, to roll out at mass retail in Fall 2015.
Treehouse offers premium preschool programming and a rich co-viewing environment for children and their parents. Delivering a strong balance of educational, values-rich and entertaining programs, Treehouse delivers high-quality children’s series from Canada and around the world. A parent-trusted brand, Treehouse’s highly interactive website, TreehouseTV.com reaches over half-a-million moms per month. Treehouse is part of Corus Entertainment’s family of kids brands including YTV, Nickelodeon (Canada), TELETOON, Cartoon Network, Nelvana Studio and Kids Can Press. Treehouse is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Learn more about Treehouse at www.treehousetv.com.
Nelvana is a world-leading international producer and distributor of children’s animated and live-action content. Nelvana is comprised of Nelvana Studio and its distribution arm Nelvana Enterprises and owned by Corus Entertainment Inc. Nelvana Studio produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana’s content airs on Corus Entertainment’s kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at nelvana.com.
About Spin Master Ltd.
A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2009-2010 Boy’s Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs™, Aquadoodle™, Flutterbye™, Spin Master Games™ including 2014 Game of the Year, Boom Boom Balloon™ and the popular Hedbanz™, Spy Gear™, Tech Deck™, and the 2014 Innovative Toy of the Year Zoomer™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: www.spinmaster.com.
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Vice President, Marketing & Communications
Spin Master Ltd.