Canada’s First Subscription On-Demand Service for Children Launches (Toronto, Canada) Scheduling your kids’ favourite TV shows around hockey practice and play dates becomes child’s play with the launch of Treehouse On-Demand. Canada’s first ever Subscription Video on-Demand service for preschoolers becomes available to Rogers Digital Cable customers this week. For time-crunched parents, there’s no VCR programming involved — parents and their children can begin to customize their viewing choices with the click of a remote.
“Being able to tailor programming to fit viewers’ schedules is the future of broadcasting, and now it’s here,” says Paul Robertson, President, Television, Corus Entertainment. “Providing a service that enables viewers to repeat programs and view back-to-back episodes of their favourite series is particularly appealing to young children. As any parent knows, preschool children like repetition and familiarity in their programming. We’re delighted to work with Rogers to introduce Canadians to this innovative service.”
Treehouse On-Demand showcases a regularly-updated library of popular, parent-approved series from Nelvana’s internationally acclaimed animation studio. Programs include top-rated preschool hits such as Nelvana’s Max & Ruby, Timothy Goes to School, Little Bear, Babar, The Berenstain Bears and Corduroy Bear.
“We’re thrilled to be the first to launch this great service, just in time for March break. The programming offers young children parent-approved shows from the trusted Treehouse brand,” says Dave Purdy, Vice President and General Manager, Television, Rogers. “With the addition of Treehouse On-Demand, we remain a leader in “on demand” television viewing.”
Available to Rogers Digital Cable customers as part of their digital package at no additional cost, Treehouse On-Demand allows parents and kids to use their remote to play, pause, stop, forward or replay programs as often as desired. Viewers can find Treehouse SVOD on channel 260 of Rogers Cable service (changes to channel 220, as of March 29). Viewers then scroll through the program list and play their favourite programs at any time of day, in any order, with unlimited access. Rogers on-Demand services are available to more than 600,000 households in Ontario.
Treehouse TV is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, an internationally recognized producer and distributor of children’s programming and products. The Company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.NV.B) and New York (CJR) Exchanges.