Nelvana and Spin Master Toys partner with Sega Toys, TMS Entertainment and Japan Vistec on Bakugan (Cannes, France) In a move that represents an unprecedented synchronized worldwide launch for the toy and TV animation industries, Nelvana and Spin Master Toys, along with Japanese partners Sega Toys, TMS Entertainment and Japan Vistec, are pleased to announce an agreement in principle on the co-development of an animated series and related toys, as well as the formation of a joint production committee. ÒPartner collaboration at the earliest stages of development positions a property for creative and commercial success, but to our knowledge, this has yet to be achieved on a truly global scale,Ó said Doug Murphy, Executive Vice President of Business Development, Nelvana. ÒNelvana is pleased to join forces with Spin Master and some of the best Japanese creative talent on what we believe will become the next generation of boys action.Ó “Spin Master is thrilled to be a part of such a groundbreaking partnership,” says Ronnen Harary Chairman & Co-CEO Spin Master Ltd. “Bakugan combines unique characters, fast-paced action and strategic play which will make for a comprehensive licensing program and an exciting new animated series for kids.” The partnershipÕs first project will be a new boys action franchise called Bakugan. Targeted at boys ages eight to 12, Bakugan will be a character-rich animated series as well as an action game featuring cards and marble-like balls that transform into multiple collectible characters. The game will allow players to compete against various opponents, select from a wide range of strategy options and, combined with card game features, will create an entertainment experience with depth and long-term potential. Additional plans for the franchise include an immersive website, merchandising and retail events. Sega Toys and Spin Master will jointly develop BakuganÕs original characters; Japanese production company TMS Entertainment (part of the Sega Sammy Group) will produce the animated series in cooperation with Japan Vistec. Nelvana, an international producer and distributor of animated programming and related consumer products, will manage broadcast sales and related copyrights globally, with TMS performing this role in Asia (ex-Australia and New Zealand, which Nelvana will cover). Sega Toys will handle the toy and related peripheral businesses in Japan and Asia with Spin Master taking on North America and Europe. About Nelvana Ltd. Nelvana Limited is one of the world’s leading international producers and distributors of children’s animated content. With a focus on creating branded entertainment and licensing & merchandising activity on multiple platforms, Nelvana’s stable of award-winning and globally renowned brands include literary classics Babar and Franklin. Nelvana is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, childrenÕs book publishing and childrenÕs animation. The companyÕs multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at About Spin Master Toys Spin Masterª Ltd. is a multi-category childrenÕs entertainment company that, since 1994, has been designing, developing, manufacturing and marketing consumer products for children around the world. Spin Masterª is ranked among the top 10 North American toy manufacturers and is a dominant leader in the childrenÕs entertainment industry. Spin Masterª is comprised of such best-selling brands as Air Hogs¨ª, Aquadoodleª, Bella Dancerella, Black Belts, Bounce ÔRoundª, 7-11ª Slurpee Maker, and Mighty Beanzª. Most recently Spin Masterª Ltd. has entered the market of childrenÕs room dŽcor. The Marshmallowª brand consists of licensed and non-licensed childrenÕs furniture. Spin Masterª employs over 300 people with offices in Toronto, New York, London, Paris, Hong Kong and China. For more information, please visit About SegaToys SegaToys Co., Ltd. is a subsidiary of Sega Sammy Holdings Inc. and a toy company of design, manufacture, marketing and selling of edutainment toys, character licensed toys and interactive electronics products including Advanced PICO Beenaª, idogª series, Brain Trainerª and HOME STARª. The company was founded in 1991 and is based in Tokyo, Japan. More information about SegaToys can be found at About TMS Entertainment TMS Entertainment, Ltd. (better known as TMS), one of the worldÕs largest and most distinguished animation studios, has rapidly won recognition from the international filmmaking community for its highly acclaimed animation, pioneering techniques and proud commitment to quality. With its headquarters situated in Tokyo under the supervision of the worldÕs dedicated team of top development, production and design executives, TMSÕs growing reputation is reflected by the versatility, artistry and originality of the remarkable volume of programs the company has produced for the international markets worldwide. Established in the year 1964, TMS has produced more than 90 features, and over 100 TV programming series, in total of 8,000 half hours, for global distribution. TMS also proceeds restoration projects of the titles to keep its highest quality for next generation. TMS is proud to uphold our tradition of presenting to you unforgettable images from the finest animation produced anywhere in the world. TMSÕs programs have attained the worldwide recognition and we continue to strive for excellence and lead the animation world throughout the century. For more information, please visit About Japan Vistec Japan Vistec Inc. is an image production company established in 1990. From production of television programs to production of animation, videogame software, websites and mobile sites, Japan Vistec is engaged in planning and development services for an array of visual software. With the arrival of a full-scale digital media age, demands for visual software contents are increasing more than ever. Meanwhile, development of a variety of contents matching the characteristics of various visual media is also necessary, and potential of the software contents business is expanding infinitely. Under these circumstances, Japan Vistec, as creators of software, is aiming to deploy a new business model targeting the market in Japan, North America and Asia as a producer group of Òcontents businessÓ including secondary use of our software and characters, in addition to conducting various creative activities. – 30 – For more information, or interview opportunities, please contact: For Spin Master: Harold Chizick 416-848-7607 For Corus Entertainment/Nelvana: Sally Tindal 416-530-5121