Maurice Sendak’s Seven Little Monsters™Also Featured In Half-Hour Monday-Friday Series Premiering Monday, January 6, 2003

(NEW YORK, NY) With 40 years of unparalleled success in children’s literature, the author/illustrator team of Stan Berenstain and Jan Berenstain have mastered the art of reaching both kids and parents with important life-guiding messages about family values through The Berenstain Bears® book series. Now, together with their own children Leo and Michael as part of the team, the Berenstain family storytelling empire is taking their classic stories to PBS. The Berenstain Bears® animated series will premiere on PBS KIDS on Monday, January 6, 2003. (Check local listings.) Created from the timeless books that have delighted children throughout the world, each episode of the new weekday series follows the storyline of an original The Berenstain Bears book and is presented in 15-minute segments. Joining The Berenstain Bears to complete the half-hour are all-new 15-minute episodes of Maurice Sendak’s Seven Little Monsters TM.

The Berenstain Bears and Seven Little Monsters are produced by Nelvana Limited, one of the world’s most celebrated animation production studios. Based on their own experiences with life’s daily struggles, the Berenstains developed the adventures of their Bears into a family business, which boasts the biggest selling book series in the history of publishing. With the book based series coming to PBS KIDS this January, The Berenstain Bears are now poised to reach an even wider audience. Over the years, little has changed about the Berenstain Bears. Their universal experiences and every-day dilemmas persist in popularity, despite nearly half a century of technological advances and social change. The Berenstain Bears animated adventures will introduce children to a wide range of important social values and bring the acclaimed books’ love, warmth and kinship to life for children and families to enjoy five days a week.

“The Bears haven’t changed, and neither have their readers,” says Stan Berenstain. “Kids still tell fibs and mess up their rooms and throw tantrums in the supermarket. The Bears have the typical problems that every family experiences.”

Like the best-selling books, The Berenstain Bears PBS KIDS series is designed to reflect true family life joys, trials and tribulations. The series is a nostalgic look at simple country life that reinforces traditional values, a sense of community, and the universal circumstance of life: the family. The educational objective of the series is to teach children social and emotional competence by encouraging them to recognize how to make thoughtful, informed and responsible choices and decisions.

“In an uncertain world, values are what hold us together, particularly those we learn from the family, providing the building blocks for strong character in our children,” said John F. Wilson, senior vice president and co-chief program executive, PBS. “The Berenstain Bears is all about presenting family values. We’re delighted to be bringing Mama, Papa, Brother and Sister to PBS KIDS and are looking forward to being a part of the continuing Berenstain family legacy.”

Paired with The Berenstain Bears to create a fun-filled half-hour of book-based entertainment for young children is Seven Little Monsters. Seven Little Monsters, currently airing weekends on as part of the PBS KIDS BOOKWORM BUNCH, comes from the imagination of Maurice Sendak, world-renowned author/illustrator of Where the Wild Things Are. Celebrated as one of the 20th century’s greatest book authors and illustrators, Sendak demonstrates a unique ability to capture the joys, fears and insecurities of childhood. Today, his animated children’s television series expresses these same sensitivities through his characters and storylines. Each 15-minute program, all new, chronicles the hilarious day-to-day misadventures of seven “little” monsters, who are actually over 10 feet tall, as they confront life’s challenges and work together as a family. Living with Mom at #1234567 Chestnut Street, they’re definitely not your typical neighbors.

“I never wrote a book where I taught a lesson, ” Maurice Sendak once stated in an interview. Instead, Sendak artfully imbeds his messages in the story and brings them out through the actions and interactions of his wonderful characters. Kids receive the messages in a natural, organic way, as opposed to formal lesson. As such, the man who’s been called “the Picasso of children’s books” has been a vital, expressive voice for children’s feelings. This family of growing monsters discovers how to get through life with each other’s help as they learn to appreciate and accept each other, in spite of their monstrous differences. The educational objective of the series is to convey models for ethical behavior and effective coexistence through the use of creative play.

Nelvana Limited is a global leader in the development, production and distribution of children’s animation and related products. With some of the world’s best-loved character brands, including Babar, Franklin and Little Bear, Nelvana productions are seen in over 200 countries around the world. Nelvana is owned by Corus Entertainment.

About Corus Entertainment
Corus Entertainment is a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus’ assets include 52 radio stations, four of Canada’s leading specialty television networks, western Canada’s pay-TV business and five digital channels. Corus also owns Nelvana Limited, one of the world’s largest international producers and distributors of children’s programming and products. The company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus’ Web site can be found at corusentertainment.com.

About PBS KIDS and PBS
 PBS KIDS provides a nonviolent, noncommercial daily television schedule that empowers children as members of their communities, nation and world. PBS KIDS welcomes parents, teachers, and caregivers as learning partners through broadcast as well as online through pbskids.org. PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise, owned and operated by the nation’s 349 public television stations. Serving over 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media. More information about PBS is available at pbskids.org, the leading dot-org Web site on the Internet.


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