KidsCo Rings in 2013 with New Branding and Programming from Corus Entertainment’s Toronto Headquarters
(Toronto, Ontario) Starting January 8, 2013, KidsCo, the international children’s television channel, a joint venture owned by NBCUniversal and Corus Entertainment, will be broadcast from Corus Quay in Toronto.From its state-of-the-art facility, the channel will be delivered to over 100 territories in 17 languages. In addition, Corus will also oversee the channel’s programming and scheduling as well as collaborating on marketing and on-air promotions. The refreshed on-air look developed by Corus will be complemented by original, new content and a new website.
Hendrik McDermott, Managing Director of KidsCo, “Today’s announcement is the culmination of lots of exciting changes for KidsCo, with fresh branding and compelling new programming highlighted by key Nelvana titles. We are thrilled to continue to leverage the strengths of our committed shareholders, with NBCUniversal’s global reach and Corus’ programming expertise, cutting edge infrastructure and technology.”
Doug Murphy, President of Corus Television, added: “We are proud to have the KidsCo brand in our broadcasting portfolio. Corus has a long track record of building kids brands and launching many services successfully in Canada. This partnership not only showcases our expertise in producing and programming, but demonstrates Corus Quay’s world class operations.”
An expert in kids and family programming, Corus is home to 24 TV channels including top kids’ stations YTV, Nickelodeon and Treehouse and is the parent company of Nelvana–a world-leading animation studio and distribution company.
KidsCo recently licensed a slate of fresh content from Nelvana, including Beyblade, Grossology, Rolie Polie Olie, Jacob Two-Two and Babar to further bolster the channel’s 2013 schedule. KidsCo has also acquired the rights to widely-acclaimed shows My Place and Shelldon and has commissioned NBCUniversal’s Matchbox Pictures to produce Zuzu and the Supernuffs.
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