Limited Edition 105 Lager Created for Station’s 25th Anniversary
(Calgary, Canada) Country 105, Calgary’s choice for today’s best country music, is proud to announce a partnership with Big Rock Brewery to brew the station’s very own 105 25th Anniversary Lager, in celebration of Country 105’s anniversary this July. The limited edition 105 lager will officially launch at Country 105’s anniversary kick-off party at the Ranchman’s Cookhouse and Dancehall on Thursday, July 5.
“Country 105 is thrilled to celebrate our 25th with Alberta’s own Big Rock Brewery,” said Garry McKenzie, General Manager, Corus Radio Calgary. “There’s no better way to toast our anniversary than with our very own brew.”
Big Rock Brewery’s Country 105 Lager is brewed solely with choice barley malts, select hops, Rocky Mountain water and Big Rock’s own special yeast – all naturally-sourced ingredients with no preservatives or additives. Big Rock Brewery’s micro-filtration process and attention to detail result in a clean European-style lager producing a white creamy head, golden colour and crisp clean finish. “We are excited to help Country 105 celebrate their 25th Anniversary and to give listeners the opportunity to taste one of our outstanding beers,” said Ken Barbet, President and CEO, Big Rock Brewery. Since its inception in 1982, Country 105 has become an industry leader, receiving numerous local, national and international awards for programming, advertising and public service. The station has gone through some big changes in the past 25 years; the music has evolved but the one thing that hasn’t changed are the fans! To celebrate, Country 105 is thanking its loyal listeners by throwing a year-long bash full of surprises and special events and 105 lager is just one of the many fan-friendly ways the station is celebrating its 25th anniversary.
To be part of the year-long celebration, tune in to Country 105 at 105.1 on FM and www.country105.com for more information. 105 25th Anniversary Lager will be available for a limited time only from select liquor stores city-wide. Big Rock is a regional producer and marketer of premium quality craft beers, headquartered in Calgary, Alberta, Canada. Big Rock’s products are available in draught, bottles and cans. The company also produces and distributes cider products. Big Rock products are marketed in eight provinces and three territories in Canada. Country 105 (CKRY-FM) is Calgary’s country music station. Part of Corus Radio’s country music network, Country 105 features on-air personalities The Odd Squad – Doug Veronelly, Robyn Adair and Dan Carson weekday mornings 5:30 to 9 a.m. Tune in to Country 105 at 105.1FM and www.country105.com.
Country 105 is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
Lorraine Zarb Communications Corus Entertainment 416-583-2858
Jim Button Vice-President, Marketing Big Rock Brewery 403-203-3737
For further promotional opportunities, please contact:
Keri Blakeney Promotions Director Country 105, Corus Radio Calgary 403-716-6580