Max Trax showcases more Canadian content with May 1 launch (May 1, 2002 – Calgary and Toronto, Canada) – Corus Entertainment announced today the launch of Max Trax, a digital music subscription service available to homes in Canada. Max Trax replaces DMX Music. Corus, which recently acquired full ownership of DMX MusicÕs existing Canadian residential subscription business, has relaunched the service with a new name, a modified music lineup and new programming technology. Residential customers receive the service through their digital cable or satellite service provider. ÒAs a fully Canadian operation, Max Trax enables us to contribute substantially to the development of CanadaÕs music and entertainment industry,Ó said Ron Saunders, VP and General Manager of Digital ADventure and Max Trax. ÒIn addition, we have replaced the older jukebox technology with state-of-the-art programming technology to improve the overall quality of the digital music service.Ó A commercial-free, digital audio service, Max Trax offers 20 music channels ranging in style from classical to jazz, to world beat to alternative. Max Trax is a partner in a joint marketing agreement with the CBC to offer a 40-channel service under the brand name Max Trax Galaxie. ÒThe new name clearly describes what the service offers subscribers,Ó said Catherine Aitken, Director of Marketing and Business Development of Digital ADventure. ÒThe name Max Trax conveys the maximum range of music provided as well as its wide appeal to audiences of all ages and musical tastes.Ó The modified music lineup includes some new channels created by popular demand. Beautiful Instrumentals, features instrumental renditions of popular songs and Hot Adult Contemporary, is the best mix of pop and rock hits from the past and present. In addition, the service has streamlined some of its current channels. Urban Hits is a combination of former channels Urban Beat, Urban Adult Contemporary and Rap. The rebranding campaign includes the relaunch of the DMX Web site as Beginning in June, ads featuring the new brand will run in trade publications across Canada. The concept for the new Max Trax logo was developed by the Graphics Production group at Digital ADventure in Calgary. Max Trax is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is CanadaÕs market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, one of the worldÕs largest international producers and distributors of childrenÕs programming and products. The companyÕs other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. CorusÕ Web site can be found at -30- For more information, please contact: Sally Tindal Director, Publicity and Media Relations Corus Entertainment 416-530-5121