National Campaign Features Radio Documentary, PSAs and Adler On Line Specials (Toronto, Canada) Corus Radio and its network of news-talk stations want to make the Internet a safer place for children and youth and curb the rise in cyber bullying with an anti-cyber bullying campaign during March and April. CKNW AM 980 (Vancouver), 630 CHED (Edmonton), AM770 CHQR (Calgary), CJOB 68 (Winnipeg), AM980 (London), AM900 CHML (Hamilton), AM640 TORONTO RADIO and 940Montreal will each host their own on-air town hall forums and discussions with local police, school administrators, parents and child welfare groups on the growing trend of cyber bullying and the negative aspects of online and mobile social networking. In support of the campaign, each news-talk station will air Cyber Bullying Ð Is Your Kid a Target?, a one-hour documentary produced by 630 CHEDÕs Michelle Boden, profiling recently publicized cases of cyber bullying and its effects on the victims and their families. Along with the documentary, five 30-second public service announcements will also air on Corus Radio news-talk stations: two PSAs featuring a young girlÕs message to bullies, and three PSAs targeted to parents about the risks in the online world. News-talk hosts Roy Green and Charles Adler will also be tackling the topic with guests and experts discussing the issues and prevention. “Having a powerful group of well-respected news-talk stations enables us to take an active role in communicating the effects of cyber bullying to our audience of parents and guardians,Ó said Doug Rutherford, Vice President, News-Talk, Corus Radio and General Manager, Corus Radio Edmonton. ÒCyber bullying has reached an alarming level and is extremely difficult for parents to understand. We hope that our awareness and programming initiatives over the next month and a half will encourage discussion and change.Ó Along with airing issue-focused public service announcements, 630 CHED will be showcasing a special edition of the award-winning The Inside Story featuring Cyber Bullying Ð Is Your Kid a Target on Monday, March 10 from 1 p.m. to 3 p.m. MT. The special will also feature discussions on the issue during the afternoon news program. For more information please visit: Cyber bullying has become pervasive with the growth of the Internet, texting and cellphones as means of communication in youth culture. Cyber bullying reaches children at home, without parentsÕ knowledge, and can lead to social segregation, anxiety and even suicide. Corus Radio will explore the rise of e-mail, instant messaging, online chat rooms, bulletin boards, text messaging and social networking sites and the negative impact this online communication has on youth. Corus Radio, CKNW AM 980, 630 CHED, CJOB 680, AM980 CFPL, AM900 CHML, AM640, 940Montreal, and AM770 CHQR are owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, childrenÕs book publishing and childrenÕs animation. The companyÕs multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at – 30 – For further information or interview opportunities, please contact: Magda Krpan Communications Manager, Radio (416) 530-5146 Lorraine Zarb Communications Coordinator (416) 583-2858 To listen to Cyber bullying Ð Is Your Kid a Target and/or the PSAs, please click on the following links: Cyber Bullying Documentary Parent Targeted PSAs Child Targeted PSAs