Digital Music Services Extend Brands with Free Consumer Music Magazine
(Toronto, Canada) Corus Entertainment’s Max Trax and CBC’s Galaxie commit their music expertise to paper with the launch of their new consumer magazine, Sonic. Developed by Max Trax, Galaxie and Toronto-based powerhouse ad agency ZiG, Sonic is a free bilingual consumer publication for music lovers with a thirst for knowledge and a desire to constantly expand their music collection. Sonic will be distributed to all Canadian cable and satellite providers and, beginning the week of September 12. The 20-page premiere issue features rock icons U2 on the cover, as well as articles overviewing seven genres of music found throughout the Max Trax and Galaxie lineup, programmers’ must-have CD lists, and even cocktail recipes to complement the mood set by some of the 40 digital music channels.
“We’re thrilled to be working with Galaxie on this new venture,” said Lisa Lyons, Vice President and General Manager, Max Trax and Content Distribution. “Sonic is an innovative way for us to speak directly with our customers, while allowing us to reach new listeners by appealing to music enthusiasts. The magazine delivers the message about our services using great editorial content that is of real value to our readers.”
The annual publication is edited by well-known music journalist, Steve McLean. Steve has written and edited for Canadian Music Network, Canadian Entertainment Network, The Record, Encyclopedia of Canadian Music, RPM Weekly and many other prominent music publications.
“Our mission is to deliver the best music, programmed for Canadian tastes,” adds Bill Atkinson, Executive Director, Business Development at CBC.”That’s why we’ve continuously scored close to 100% in listener satisfaction. The music experts behind our channels not only know their music inside-out, they know their audiences and what they like. Sonic is an extension of that expertise, an added-value to our joint product.”
Sonic will be published annually. The next issue is due out in January 2006, just in time for Canadian Music Week. Max Trax Galaxie is a joint commercial-free, digital music service available to Canadian homes on digital cable through local cable providers such as Cogeco, Rogers, Shaw, and Star Choice satellite television. It offers a 40 channel package—20 programmed by Galaxie and 20 by Max Trax. The channels of uninterrupted music cover the most popular musical genres, from classical to rock, pop to jazz, and country to specialty like reggae, ambient and folk.
Max Trax is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus also owns Nelvana Limited, an internationally recognized producer and distributor of children’s programming and products. The Company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.NV.B) and New York (CJR) Exchanges. Galaxie is a fully owned commercial division of the CBC (cbc.ca). Subject to its commercial mandate, Galaxie participates in the public broadcaster’s cultural mandate by providing a platform for promoting Canadian artists alongside the best the world has to offer. Visit CBC’s Continuous Music Network at www.galaxie.ca.