Le lot du diable : a smashing success for Historia’ original production!
Montreal, February 13, 2017 – Le lot du diable has been a huge success since it first aired on January 19. Each of the first three episodes were watched by more than half a million viewers on all their broadcasts on Historia and Series+. Only for the first broadcast on Thursday at 9 p.m., simultaneously on Historia and Séries+, the first episode attracted more than 250,000 viewers, the second more than 286,000 and the third nearly 320,000*—a significant increase each week. These impressive results gave Le lot du diable a significant market share, making it the most watched program in Quebec (all conventional and non-sports specialty channels combined) among its main target groups in the Thursday evening 9 p.m. time slot on January 26 and February 2.**
“It was a bold move to air a reality show on Historia, and clearly, the public is answering the call with this audience record for the channel. Also, by opting for a programming strategy of multicasting and simulcasting on Séries+, we’re aiming to get this major production to be seen by as many viewers as possible. These excellent results, with a market share of 14,9% among 18-49 year-olds adults***, have shown this is a winning strategy, in addition to promoting Historia’s brand on Séries+, which is the number one specialty channel in Quebec****. I would also like to congratulate the seasoned team at Zone3 for the outstanding quality of the production,” said Brigitte Vincent, vice-president of content and programming.
The epic reality show Le lot du diable will continue to air on Thursdays at 9 p.m. until March 23, with the final episode where the winner will receive the $100,000 prize. Complete episodes are also available for catch up on the Historia site at historiatv.com, where you can also learn more about the participants and access exclusive content.
* Numeris, InfosysTV, Quebec French, cumulative audience and average audience, January 19 to 29, 2017 (confirmed data), January 30 to February 9, 2017 (unconfirmed data), All 2+
** Numeris, InfosysTV, Quebec French, market share, Thursday 9 p.m.-10 p.m., January 26 (confirmed data) and February 2 (unconfirmed data), adults 18-49, adults 25-54, and men 25-54
*** Numeris, InfosysTV, Quebec French, market share, Thursday 9 p.m.-10 p.m., January 26 (confirmed data) and February 2 (unconfirmed data), adults 18-49
**** Numeris, InfosysTV, Quebec French, market share, August 29 to December 18 (confirmed data), Monday-Sunday, 2a-2a, All 2+
About Corus Média
Corus Média operates the French-language specialty television brands Historia, Séries+, Télétoon and La chaîne Disney in Quebec. Corus Média is a subsidiary of Corus Entertainment Inc. (TSX: CJR.B), a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital assets, live events, children’s book publishing, animation software, technology and media services. Corus’ roster of premium brands include Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada. Visit Corus at www.corusent.com.
For more information:
Communications Manager, Corus Média