|CORUS ENTERTAINMENT LAUNCHES W MOVIES, CANADA’S FIRST MOVIE CHANNEL FOR WOMEN
With a growing demand for more female-targeted films, W Movies launches March 1 with movies 24/7(Toronto, Canada) On March 1, Corus Entertainment expands its comprehensive portfolio of women’s specialty services with the launch of W Movies, Canada’s first movie channel dedicated to women. Programmed exclusively with women in mind, W Movies will be the go-to destination for women looking for entertaining and intelligent films, seven days a week, 24 hours a day.“With the phenomenal success of women-oriented films at the box office, coupled with the huge popularity of our film blocks on W Network, we know that women have a real appetite for movies,” said Susan Ross, Executive Vice President and General Manager, Specialty and Pay Television. ‘With women’s movie services representing one of the fastest growing genres in the U.S., we are thrilled to be able to offer Canadian audiences the first dedicated movie channel for women.”
Based on W Her Report research and the strength of the movie ratings on W Network, Canadian women made it clear that offering up smart, engaging films and TV movies are an entertainment must-have. Catering to Women 25 – 54, W Movies will provide viewers with access to great movies and movie-oriented programming, all day long. From Hollywood hits to Canadian films and critically acclaimed TV movies, the network will showcase films for and about women, with genres ranging from relationship, romance and comedy to drama and suspense.
With non-stop movies throughout the schedule, viewers can turn to W Movies on the weekends for celebrity-themed film events shaped around some of the biggest names in Hollywood. March features Meg Ryan and Tom Hanks from Friday, March 5 to Sunday, March 7 with titles including Big, Forrest Gump, You’ve Got Mail and When Harry Met Sally. Michelle Pfeiffer and Harrison Ford are the featured celebrities from Friday, March 12 to Sunday, March 14 with films including Working Girl, Six Days and Seven Nights, Dangerous Minds and What Lies Beneath. Gwyneth Paltrow and Ben Affleck are the star attraction from Friday, March 19 to Sunday, March 21 with Chasing Amy, Bounce, Shakespeare in Love, A View From the Top and Sliding Doors. Julia Roberts and Richard Gere wrap up the month from Friday, March 26 to Sunday, March 28 with Dying Young, Sleeping with the Enemy, Steel Magnolias, Runaway Bride and The Hoax.
Additional premieres in March include Once on March 2, Memory Keeper’s Daughter on March 2, Tristan and Isolde on March 4, Mrs. Washington Goes to Smith on March 9, The Engagement Ring on March 11 and The Hoax on March 27.
W Movies is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.