(Toronto, Ontario) Nelvana Enterprises and The Clifford Ross Company are pleased to announce that an exclusive collection of Babar menswear from Danish design company Soulland will be featured at the colette shop in Paris starting on April 1, 2013.

Babar, the world-famous elephant in the legendary green suit has an 80-year history, originating in the 1930s after Cécile de Brunhoff invented a bedtime story for her two sons: a tale of a little elephant living in the jungle whose mother was killed by a hunter. Her husband, Jean de Brunhoff, saw how enraptured their sons were by the story, and decided to create an illustrated book about it and name d the elephant “Babar”. When Jean passed away at the young age of 37, his son, Laurent, who studied at the same art academy as his father, built on Jean’s work, creating many bestselling adventures for the elephant family.

Today, Babar continues to reign as the King of children’s literature. The lovable elephant has been featured in books published in 17 languages with more than 13 million copies sold worldwide, as well as multiple TV series and specials, and even a feature-length film.

Babar also had a well celebrated 80th anniversary in Paris last year at the Musée des Arts Décoratifs in the exhibition “Les Histoires de Babar” (The Story of Babar).

Babar’s vintage and retro style arrives at colette stores through young Danish designer, Silas Alder, CEO of Soulland, who has developed a Babar menswear collection for Spring 2013. Based on Jean de Brunoff’s drawings, this collection is comprised of shirts, T-shirts, sweatshirts and shorts.

“I have been a fan of Babar and his universe since I was four years old, so it was a great honor being able to work on this collaboration,” said Silas Adler. “I was particularly inspired by a story from the first book, where Babar goes to the tailor to get his first suit – a bright green suit.”

The Babar line will be exclusive at colette, starting on April 1, 2013, and the store’s window will be dedicated to Babar from April 1 to 6. The collection will be available through the spring and summer.

On Wednesday, April 3, 2013, from 4:00-6:00 p.m., there will be a special Babar event at the store, featuring various activities and the opportunity to meet and greet the Babar mascot.

As well, colette’s famous water bar will become “Water Babar” with decorations dedicated to the famous elephant.

The Babar/Soulland collection is developed and distributed exclusively by colette and will soon be available in other shops such as Opening Ceremony (in New York and Los Angeles), Goodhood (in London), Hunting & Collecting (in Brussels), Soto et Voo (in Berlin) and others.

About Nelvana Enterprises
Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing, children’s animation and animation software. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.

About The Clifford Ross Company
Founded in 1985 by artist/photographer Clifford Ross, The Clifford Ross Company focused on three classic properties during its early years: the works of Edward Gorey, Tom Swift and Babar. After optioning the rights to Babar in 1986 directly from Laurent de Brunhoff and the de Brunhoff family, CRC entered into a working relationship with Nelvana on all aspects of the property. For over 20 years, the companies have worked together producing both television and feature-length movies featuring the Babar characters and developing a worldwide licensing program. Ross recently completed “Harmonium Mountain,” an animated, computer-generated landscape video, with an original score by Philip Glass, which was an original selection of the Tribeca Film Festival.  He is currently working on the completion of a stained glass wall for the new United States Federal Courthouse in Austin, Texas.

colette first opened its doors in March 1997 and aimed at reinventing the concept of retail. Spanning three levels, customers are invited to encounter the colette experience, which comprises a never ending assortment of fashion, high-tech goods, art, streetwear, beauty and waters. New products and new brands are constantly encountered at colette, including previews, limited editions, high-quality, hip and retro products . colette is a place that surprises us, likes us and brings us together.

About Soulland
Soulland is a Copenhagen-based menswear company founded by head designer Silas Adler (b. 1985) in 2002. The other face of Soulland is co-owner Jacob Kampp Berliner, CEO and head of sales. Soulland’s design esthetic is rooted in traditional Scandinavian craftsmanship and reinterpreted with a present-day esthetic. In August 2011, an official stamp designed by Soulland was introduced to the Danish market. Soulland was the first menswear brand asked to design a stamp for the Royal Danish Postal Service. Silas Adler/Soulland was named ‘Designer of the Year’ at DANSK Fashion Awards 2012.


For further information, please contact:

Diana Pitt
Publicist, Nelvana Enterprises

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