2/1/2010
NEW BEYBLADE SERIES READY TO “LET RIP” IN THE U.K.
(Toronto, Canada) Nickelodeon in the U.K. has secured the TV broadcast rights from Corus Entertainment’s Nelvana Enterprises for 51 episodes of the new series BEYBLADE: Metal Fusion.
Set to launch on NickToons in the U.K. in September 2010, the show will join other titles in its boys action block.
Co-produced by Nelvana and d-rights, the series offers a fresh take on the original BEYBLADE, with new characters competing for dominance with their spinning BEYBLADE tops, battling against an evil organization, Dark Nebula. The series tagline “LET IT RIP” remains.
“BEYBLADE has always been a favorite with kids and has developed into a truly classic brand,” says Lynn Chadwick, Vice President of Worldwide Sales and Distribution, Nelvana Enterprises. “NickToons is a great broadcast platform to drive awareness of the latest iteration of the series, bringing it to the attention of a brand new audience, many experiencing it for the first time.”
Debbie Macdonald, VP Programming Director Nickelodeon U.K., says: “We’re delighted to be bringing BEYBLADE: Metal Fusion to NickToons. It’s great for our action block which keeps kids entertained with the best animation and we’re sure our young audiences will love this much-loved classic.”
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
About Nickelodeon UK
Nickelodeon is a top performing commercial kids TV network in the UK. Launched in 1993, it comprises six dedicated award-winning entertainment channels for kids aged 2-12: Nickelodeon, NickToons, NickToons Replay, Nick Jr, Nick Jr 2 and Nick Replay.
The Nickelodeon network now reaches more than 10 million viewers a month and is available in 12.7 million cable and satellite homes.
The company has built a diverse multi-platform business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the United Kingdom and around the world, plus consumer products, online, events, recreation and feature films. Nickelodeon UK is a joint venture between MTV Networks and BSkyB.
About d-rights Inc.
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.
-30-
For high-resolution images, please visit http://mediacentre.corusent.com
For more information, please contact:
Diana Pitt
Publicist
Nelvana Enterprises
(416) 530-2801
|