12/22/2009
THE MOVIE NETWORK AND MOVIE CENTRAL OFFER AN ONLINE, ON DEMAND AND IN-FLIGHT PREVIEW OF THE CANADIAN ORIGINAL SERIES BLOODLETTING & MIRACULOUS CURES
(Toronto, Canada) – Beginning today, Astral Media’s The Movie Network (Eastern Canada) and Corus Entertainment’s Movie Central (Western Canada) are offering subscribers and non-subscribers alike numerous opportunities to catch a sneak preview the new Canadian original series Bloodletting & Miraculous Cures leading up to its network premiere on Sunday, January 10, 2010, at 8 p.m. ET/MT on HBO Canada.
Based on the Scotiabank Giller Award-winning book by Vincent Lam, the series is set in the fictional Toronto Mercy Hospital, and follows the lives of three talented, driven and conflicted doctors – Fitz (Shawn Ashmore), Ming (Mayko Nguyen) and Chen (Byron Mann) – and draws back the curtain on their lives as they tend to medical emergencies, perform surgeries and manage their own emotional triage. The first episode will be available on the following platforms:
ONLINE
Beginning Tuesday, December 22 to Sunday, January 10, the first episode will be available free of charge at:
THE MOVIE NETWORK ONDEMAND
Beginning today in Eastern Canada, the premiere episode is available for a three-week preview via The Movie Network OnDemand and The Movie Network OnLine with Bell TV. In addition, non-subscribers in Eastern Canada will have the chance to sample the episode during this same period for free through the video on demand services of participating cable providers including: Cogeco Cable, EastLink Cable, , Source Cable, Seaside Cable, Compton Cable, Execulink Cable, Wightman Cable, Mitchell Seaforth Cable and Kincardine Cable. DVD samplers will be distributed by select cable providers in Eastern Canada through retail stores, home shows and door-to-door installers.
MOVIE CENTRAL ON DEMAND
Starting Tuesday, December 29 in Western Canada, the premiere episode will be available on Movie Central On Demand and free-of-charge through the on demand services of participating cable and telco providers including: Shaw Cablesystems, SASKTEL, Access and Westman.
AIR CANADA IN-FLIGHT ENTERTAINMENT
In time for the busy holiday travel season, The Movie Network and Movie Central have partnered with Air Canada to offer passengers an exclusive sneak peek of Bloodletting & Miraculous Cures before its network premiere. The first episode will be available on the carrier’s enRoute Television On Demand platform on all domestic and international flights for the entire month of January. The premiere will also be highlighted in enRoute Magazine and on www.enroute.aircanada.com
ATTENTION ONLINE MEDIA AND BLOGGERS
To download and share videos for Bloodletting & Miraculous Cures, please click on the following links:
The Movie Network is a pay television service available in eastern Canada. With premiere access to Hollywood hit movies, new and exclusive HBO content, critically-acclaimed Showtime series and first-rate Canadian programming, this pay-television service presents Canadians with some of the best television entertainment available. The Movie Network service includes five 24-hour multiplex channels – M, HBO Canada, MExcess, MFun! and MFest – which deliver diverse and entertaining programs in an uncut and commercial-free television environment. The Movie Network also offers The Movie Network HD, HBO Canada HD, MExcess HD and MFun! HD, four dedicated high-definition channels providing hundreds of titles in HD; The Movie Network OnDemand, a Subscription Video On Demand (SVOD) service, available in select areas across eastern Canada; and, TMN OnLine an Internet-based content streaming service available to BellTV subscribers. For more information, please visit www.themovienetwork.ca.
The Movie Network is an Astral Media Television Network. Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and iMedia. Astral Media’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.
Movie Central is a 24-hour-a-day, commercial-free premium pay-TV service available to Western Canadians. Exclusive multi-year output agreements with major Hollywood studios ensure that Movie Central is the preferred destination for box office titles. In addition to being the first window, Canadian home to HBO content and Showtime, through its investments, pre-buys and licence fees for Canadian feature films and original series, Movie Central is recognized as a major force in the Canadian independent film and television production industry. The launch of Movie Central On Demand and Movie Central High Definition demonstrates that Movie Central remains committed to being first with innovations that enhance the viewing experience. Visit the Movie Central website at www.moviecentral.ca.
Movie Central is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
For access to The Movie Network’s media room or Movie Central’s press site, please visit http://tv.astral.com or http://mediacentre.corusent.com.
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Media contacts:
The Movie Network (Eastern Canada)
Nicolle Balen
(416) 956-8638
Owen McCorquodale
Movie Central (Western Canada)
(416) 530-2249
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