Press Release - W EXPERTS ANNA & KRISTINA MAKE FASHION AND BEAUTY ACCESSIBLE TO ALL IN <i>ANNA & KRISTINA’S BEAUTY CALL</i>

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10/23/2009
W EXPERTS ANNA & KRISTINA MAKE FASHION AND BEAUTY ACCESSIBLE TO ALL IN ANNA & KRISTINA’S BEAUTY CALL

New series premieres on Tuesday, November 10 at 9 p.m. ET/PT on W Network

(Toronto, Canada)  This November, W Network presents Anna & Kristina’s Beauty Call, a brand new half-hour original series that aims to help viewers pull off brilliant beauty and great style on a budget with the help of consumer and style-savvy hosts Anna Wallner and Kristina Matisic. Armed with their signature product-testing methods, Anna and Kristina will put clothing, trends and beauty products and techniques to the test with the help of high-profile fashion and beauty industry guest experts including Carolina Herrera and Yigal Azrouel. Produced by Worldwide Bag Media in association with W Network, Anna & Kristina’s Beauty Call premieres on Tuesday, November 10 at 9 p.m.

“W Network viewers have come to trust Anna and Kristina as their go-to consumer product experts, and now, using their signature combination of practical tips with a fun approach, Anna & Kristina’s Beauty Call will help audiences look and feel their best without breaking the bank,” said Vibika Bianchi, Director, Original Productions, Corus Women’s Networks.
 
As hosts of the highly popular W Network series’ The Shopping Bags and Anna & Kristina’s Grocery Bag, Anna and Kristina return with this fashion-forward series and the goal to re-style guys and gals looking for fashion overhauls, working with a $500 budget. In Anna & Kristina’s Beauty Call, the girls test every beauty product imaginable, using their fascination for fashion and their shopping expertise to piece together a perfect look for aspiring fashionistas and fashionistos. In addition, Anna and Kristina get tips and beauty secrets from industry pros on how to achieve high-end styles on low-cost budgets. Not only are the hosts on a mission to impress the closet-challenged candidates, but these savvy shoppers must also impress fashion’s front-row personalities from Canadian Pink Tartan designer Kimberley Newport-Mimran to Brian Hill, President and CEO of Aritzia. 

During each 30-minute episode, there are a variety of rotating segments in addition to the main makeover segment including; Anatomy of, which takes a dynamic graphic look at the key details that go into making a quality piece of clothing; Beauty and the Best, where Anna and Kristina join testers in playing guinea pig to find out which beauty products are up to snuff and Copy Cats, a look at the allure of iconic items such as the Cartier Tank Watch and the Burberry Trench and examples of good imitations the rest of us can afford.

“We're on the search for the secrets behind great style. By doing what we do best – testing products and trends – we will make fashion and beauty more accessible to all women.  As usual, that means putting ourselves to the test and putting ourselves under the microscope,” said Anna Wallner and Kristina Matisic, owners, Worldwide Bag Media.

More information on Anna & Kristina’s Beauty Call can be found at www.wnetwork.com/beautycall, including tips and expert advice from Anna and Kristina.  

Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and lifestyle series. Its website, www.wnetwork.com offers in-depth show information featuring expert advice from hosts in addition to a popular games section and a rich online community. W has built a leadership position as “marketing to women experts” through its various research initiatives, including The Corus Her Report.

W Network is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

Worldwide Bag Media Inc., founded by Anna Wallner and Kristina Matisic in 2008, is a multimedia company that produces television series, books, and web content. Previous projects include two seasons of “Anna and Kristina’s Grocery Bag,” currently airing on W Network in Canada and in various countries around the world and www.annaandkristina.com, a website dedicated to smart shopping.  Anna Wallner and Kristina Matisic also own New Shoes Productions Inc. which produced seven season (205 episodes) of “The Shopping Bags” for W Network and Fine Living U.S.
 
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For high-resolution images, please visit http://mediacentre.corusent.com.

For more information, please contact:
Susan Stafford
UNIT:PR
(416) 506-1238


or

Danielle Sefton
Communications
Corus Entertainment
(416) 583-4124









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