In 2012, Corus launched Corus
Feeds Kids, a national initiative focused on nourishing children’s bodies
and minds by providing proper nourishment needed for healthy development and
long term success. Corus Feeds Kids’
goal is to raise $3 million and contribute 3,000 employee hours in three years.
As a media company that serves kids and families, Corus is
committed to the well-being of children. With proper food, children can learn
and flourish. By focusing our corporate giving efforts on alleviating childhood
hunger, we can provide children with the foundation to reach their potential.
Corus raises awareness and funds
by partnering with local food banks to deliver a comprehensive campaign
supported not only by our national TV brands, radio services and online assets
(www.corusfeedskids.com) but also
special events, talent participation and social media activities held across
Highlighting the campaign will be
our second annual Corus Feeds Kids Day
on Friday, June 14, 2013, a day
dedicated to raising funds for local food banks to help alleviate childhood
hunger in Canada.