From a corporate level, Corus’ funding allocation goal is to closely align our charitable giving to our business plan and whenever possible, to support organizations with national sponsorships rather than local charities, which receive funding from our individual companies.

The primary focus of our corporate giving strategy is:

• Improving the lives of Canadian children by supporting programs that support play and development through arts and entertainment.
• Improving the lives of Canadian women and their families by supporting programs and initiatives that offer training, skills development and tools that enhance the economic and personal independence of women.

Corus is a supporter of the United Way through corporate donations and employee campaigns and also encourages and supports the volunteer efforts of its employees.

CORUS ENTERTAINMENT CORPORATE GIVING COMMITTEE

All requests for donations from the Corus Entertainment Corporate Giving Committee or from any Corus division are considered on a centralized basis at the Company's corporate level; therefore there is no need to make separate requests to individuals within Corus Entertainment. All requests are evaluated on a case-by-case basis.

If your company is a registered charity, please review the Eligibility Requirements below to determine if your request for support meets Corus’ criteria.

We regret that we cannot respond to every request.

We regret that we cannot donate merchandise from Corus or any Corus property.

ELIGIBILITY REQUIREMENTS

Corus’ NATIONAL charitable giving will benefit organizations that:

• Have been in existence for at least five years, have a Board of Directors and are audited
• Do not have a significant partnership or support from any other broadcast/media company
• Have a strategic fit with Corus’ business focus (target sectors / beneficiaries)
• Support the Corus corporate brand
• Are not corporately branded by another organization (e.g. Ronald MacDonald House)
• Have local or regional sites/presence
• Have experience in partnering and providing sponsor benefits and recognition
• Encourage employee involvement
• Have longevity and interests in multi-year partnerships

Corus’ NATIONAL charitable giving strategy does not support the following:

• Groups not recognized by Revenue Canada as registered charitable organizations, or equivalent tax status
• Individuals
• Second or subsequent campaigns of an organization that has already received funding for the same campaign in the same year
• Direct mail requests
• Lobby groups whose primary cause appears charitable but is not
• Religious affiliations
• Paid representatives or agents hired to conduct fundraising activities
• Political groups

In fiscal 2007, Corus Entertainment supported over 500 charitable organizations, including:

• Boys and Girls Clubs of Canada
• Camp Oochigeas
• Canadian Special Olympics Foundation
• Canadian Women’s Foundation
• Kids Help Phone
• Kids Upfront Foundation
• Kiwanis Music Festival of Greater Toronto
• Salvation Army’s Circle of Caring
• Starlight Children’s Foundation