The core and shell of the building is designed by Diamond and Schmitt Architects. Construction began in 2007. On July 8, 2009, a ceremony was held by Mayor David Miller to celebrate the progress of this waterfront initiative. The building took three years to construct, sits on 2.5 acres of land and is close to 500,000 square feet.

The proportion of the building is almost square with a large floor plate. The building has been bisected by a glazed Atrium, which fronts onto the lakeside, giving views of the water from the interior and views into the building from the public promenade.

The fully glazed ground and second floors have been designed in configurations that narrate the functions within. On the northeast corner, radio studios Q107, AM640 Talk Radio and 102.1 the Edge are visible to the public. On the west side, a large TV studio and performance space opens onto Canada’s Sugar Beach, named one of Canada’s top 10 beaches, a whimsical new park that overlooks the Redpath sugar refinery.

The grade level facades, responsive to the functions within, are in dramatic contrast to the three floors above. The top floors have been setback from the south in a contrasting geometry to floors three to five. The sixth floor has been recessed with a continuous perimeter balcony in order to break down the vertical scale of the building. The eighth floor provides access to green roof terraces.

Simplicity and fine detailing characterize the overall architectural expression of the building. Architectural and sustainable design excellence are prominently featured. Achieving LEED® Gold certification under Core and Shell for the base building (which includes building elements, such as the roof, façade and public areas), the structure employs various sustainable initiatives including green roofs, certified wood, low-emitting materials, light pollution reduction and gray water recycling. The Atrium, which is also used for displacement ventilation, incorporates a living bio-filter wall to achieve an exemplary standard of indoor air quality. This Canadian technology in which a mass of tropical plants filters internal air not only enhances the environmental performance of the building by lowering dependence on mechanical heating and cooling systems, but also acts as a calming and aesthetically pleasing visual attraction.